頁籤選單縮合
題名 | 公益行銷、企業形象與產品涉入對購買意願之影響--以速食業為例=The Effects of Cause-related Marketing, Corporate Image and Product Involvement on Purchase Intension: Taking Fast Food Industry as Example |
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作者 | 陳欽雨; 呂博裕; 黃祥峯; |
期刊 | 當代商管研究 |
出版日期 | 20150900 |
卷期 | 7:2 2015.09[民104.09] |
頁次 | 頁56-78 |
分類號 | 496.34 |
語文 | chi |
關鍵詞 | 公益行銷; 企業形象; 產品涉入; 購買意願; Cause-related marketing; Corporate image; Product involvement; Purchase intention; |