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題 名 | 並行商業模式的創新機制--同時管理策略兩難=Innovative Mechanism of Parallel Business Model: Managing Strategic Paradox Simultaneously |
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作 者 | 蔡政安; | 書刊名 | 產業與管理論壇 |
卷 期 | 18:3 2016.09[民105.09] |
頁 次 | 頁32-61 |
分類號 | 494 |
關鍵詞 | 主導邏輯; 個案研究; 商業模式; 創新機制; 策略; Dominant logic; Case study; Business model; Innovative mechanism; Strategy; |
語 文 | 中文(Chinese) |
中文摘要 | 商業模式研究的焦點之一是改變商業模式的創新機制。本研究整合策略、主導邏輯與商業模式理論觀點,選取在台灣產業發展具有代表性的典型企業,深入探討新舊商業模式並存於組織內,廠商如何同時維持既有商業模式,並創造新商業模式的創新機制。本研究也分析說明,在此創新機制下,策略決策、主導邏輯與商業模式間的關係;在此情境下,有效地分配資源的機制及如何轉譯矛盾複雜的策略願景成為中階主管有效執行力的機制,讓新舊商業模式並存的廠商,可以同時管理策略兩難。 |
英文摘要 | The one of focus of business model research is the innovation mechanism of changing business model. Through integrating the theoretical perspectives of strategy, dominant logic and business model, and selecting a representative and typical firm in Taiwan industrial development, this research explores the innovation mechanism of changing business model in the context of co-existing the old business model and creating new business model simultaneously. This research also anlyzes the relationship among strategic decision, dominant logic and business model, the effective mexhnism of allocating resources, and the effective mechanism of translating strategic vision and contracdictory complexity down to meddle managers to support and implement strategies and business models to manage strategic paradox under the specific context. |
本系統中英文摘要資訊取自各篇刊載內容。