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頁籤選單縮合
題 名 | 探討影響購買意願之要素--以自行車為例=Exploring the Elements That Affecting Purchasing Intension: The Case of Bikes |
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作 者 | 劉念德; 錢冠廷; | 書刊名 | 樹德科技大學學報 |
卷 期 | 18:2 2016.07[民105.07] |
頁 次 | 頁121-148 |
分類號 | 496.34 |
關鍵詞 | 層級分析法; 產品設計; 購買意願; Analytic hierarchy process; AHP; Product design; Purchasing intension; |
語 文 | 中文(Chinese) |
中文摘要 | 自行車的愛好者在選購自行車時,除要考慮安全因素外,就是要依照騎乘者的喜好選購,這些因素均會影響消費者的購買意願,也會影響自行車設計者的未來設計方向。本研究期望藉由影響自行車購買意願之產品設計要素的探討,作爲爾後自行車設計的參考指標。本研究藉由文獻分析法找出適合的影響購買意願產品要素構面與指標,透過專家意見諮詢法,彙整業界專家及學者的意見,歸納及選擇出衡量指標,並採取層級分析法(analytic hierarchy process, AHP)建構更完整的影響購買意願產品要素指標之模式,最後以實證問卷調查目前消費者對自行車產品設計要素看法,獲取最具參考價值之指標,以提供自行車設計者之設計參考。分析結果得知,高屏地區以自行車從事休閒旅遊活動受訪者,對影響自行車產品購買要素的三評估準則之權重,依序為「產品功能」、「流行要素」及「個人偏好」。 |
英文摘要 | A bicycle is not only the human primary transportation tool but a new clever pattern of sport without pollution. The fanciers purchase the bicycle following the guidance such as safety and personal preference. This study was expected to explore the bike fanciers' purchasing opinions to influence by the product design elements of the bicycle in the future. The study tries to find a suitable product design of dimensions and metrics for purchasing intention by literature analysis influences. It followed by expert interviewing, then summarizing and choosing assessment criteria. AHP method is used for calculating demand and indicators of various dimensions. The complete index of design elements influence purchasing patterns willingness of the products, and finally investigate the current consumer perception questionnaire. The most value of the reference index provides bicycle designers to create the new patterns. The results of that analysis, the Kaohsiung-Pingtung area population engages the leisure activities of Bicycle respondents. The factors affect the bike purchasing for three assessment criteria following in order to "product functions", "popular elements", and "personal preference". |
本系統中英文摘要資訊取自各篇刊載內容。