頁籤選單縮合
題名 | 衝動購買傾向、流行意識與廣告涉入程度對消費者購買意願之影響=The Effect of Impulsive Buying Tendency, Fashion Consciousness with Advertising Involvement and on the Willingness of Consumer to Buy |
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作 者 | 余億盈; | 書刊名 | 北商學報 |
卷期 | 27-30 2016.07[民105.07] |
頁次 | 頁1-24 |
分類號 | 496.34 |
關鍵詞 | 消費者購買意願; 衝動購買傾向; 流行意識; 廣告涉入; Impulsive buying tendency; Fashion consciousness; Advertising involvement; The willingness of consumers to buy; |
語文 | 中文(Chinese) |