頁籤選單縮合
題 名 | 歷屆奧運之媒體傳播與里約奧運之作法=Previous Olympics and Rio Olympics' Media Communication |
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作 者 | 陳伯儀; | 書刊名 | 國民體育季刊 |
卷 期 | 45:2=186 2016.06[民105.06] |
頁 次 | 頁12-18+101 |
專 輯 | 里約奧運備戰與展望 |
分類號 | 528.9822 |
關鍵詞 | 里約奧運; 媒體傳播; 奧運; |
語 文 | 中文(Chinese) |
中文摘要 | 2016 年奧運將在巴西里約 (Rio de Janeiro, Brazil) 舉行,本文回顧過去奧運媒體傳播之歷程,從文字、廣 播、電視影像至數位科技內容的發展,並透過奧運在媒體傳播上的主要工作內容了解賽會訊息、報導及宣傳 如何透過媒體發佈至世界各地。最後探討媒體傳播在奧運中的重要性,其除了經濟效益層面亦有提升國家或 主辦城市形象之效。在結語部分則是強調資訊科技 (Information Technology) 在里約奧運或在未來奧運中如何 改善並增加新的媒體傳播方式,其將是未來國際大型運動賽會的籌備單位及閱聽大眾可關注的方向。 |
英文摘要 | 2016 Olympics is going to be hosted in Rio de Janeiro, Brazil. This article will review the past media communications of text, broadcast, TV and digital information to understand how the information of the sports events, news coverage were publicized through media to the world. Then we discussed the importance of media communication not only for Olympics, but also for the economics and the image of the hosting cities. The ending part of the article stressed on the importance of the information technology for Rio Olympics and other future Olympics, and how it will improve and enhance the media communication and should be emphasized by the future national sports events organizer and the public. |
本系統中英文摘要資訊取自各篇刊載內容。