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題 名 | From Value Cocreation to Relationship Formation: A Discriminate Model of Search, Experience, and Credence Goods and Services=從價值共創到關係的形成:搜尋、經驗、保證服務的區別模型 |
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作 者 | 謝佩玲; | 書刊名 | 電子商務研究 |
卷 期 | 14:2 2016.06[民105.06] |
頁 次 | 頁163-196 |
分類號 | 496.34 |
關鍵詞 | 線上品牌社群; 顧客-品牌關係; 搜尋產品和服務; 經驗產品和服務; 信任產品和服務; Online brand community; Consumer-brand relationship; Search goods and services; Experience goods and services; Credence goods and services; |
語 文 | 英文(English) |