頁籤選單縮合
題 名 | 國內運動文創業案例之探討--以國立中正大學運動故事館為例=Discussion on Instance of Domestic Sports Cultural and Creative Industry--Sports Museum of National Chung Cheng University |
---|---|
作 者 | 廖俊儒; | 書刊名 | 國民體育季刊 |
卷 期 | 44:4=184 2015.12[民104.12] |
頁 次 | 頁49-55+102-103 |
專 輯 | 我國運動產業發展現況與展望 |
分類號 | 528.92 |
關鍵詞 | 經營管理; 營運績效; 國立中正大學運動故事館; 運動文創業; |
語 文 | 中文(Chinese) |
中文摘要 | 文化創意產業發展計畫」是行政院在2002年所頒布的「挑戰2008:六年國家發展重點計畫」其中的重要分項計畫之一,衡諸國際間,透過文化創意的發展,以提升國家產業影響力之趨勢正方興未艾。一個國家運動的發展與其本身的文化實有著密不可分的關係,然而,在國內將運動與文化創意結合而成為產業中的一種新型態並達到文化推廣傳承的效果者尚屬少見。國立中正大學於2014年將體育館轉型成為一具有運動文化、教育、體驗及觀光休閒內涵的運動故事館,此乃國內大學校院中之創舉,亦是運動與文化創意結合的一項新嘗試,本文旨在藉由研究者自我參與籌建至實務運作的完整歷程敘說該館設立的緣由及發展現況,以提供運動場館經營上之參考。 |
英文摘要 | Development Plan of Cultural and Creative Industries is one of the principal projects in response to the “Challenge 2008: Six Year National Development Plan” as announced by the Executive Yuan in 2002. Nations around the world are enhancing influence of their domestic industries through the development of cultural and creative industries. The development of sports in a country is intricately tied to its inherent culture. However, the integration of sports and the creative industries into an innovative new form of industry that encompasses the effect of cultural legacy has yet to be discovered. National Chung Cheng University decided to convert one of its stadiums into a Sports Museum in 2014 – one that embraces sports culture, education, experience and tourism leisure; it is indeed one-of-its-kind, and a bold move into a complete integration of sports and creative industry. This article aims to describe the origins and development conditions of the said museum by actual participation of the author himself through the planning phase, building stages and day-to-day operation of the museum. |
本系統中英文摘要資訊取自各篇刊載內容。