頁籤選單縮合
題名 | 提升運動服務產業的附加價值:以異業結盟觀點=Increasing Value-Add for Sports Service Industry: From the Perspective of Strategic Alliance |
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作者姓名(中文) | 陳美燕; 吳永祿; | 書刊名 | 國民體育季刊 |
卷期 | 44:4=184 2015.12[民104.12] |
頁次 | 頁11-15+98 |
專輯 | 我國運動產業發展現況與展望 |
分類號 | 489.77 |
關鍵詞 | 運動服務產業; 異業結盟; |
語文 | 中文(Chinese) |
中文摘要 | 我國運動服務業之發展尚屬發展前期,尤其是與其他產業結盟的關係及發展可能性尚待評估及規劃,例如:觀光旅遊、健康促進、文化創意等。因此,本文將針對荷蘭、芬蘭、日本等國之運動服務產業與異業合作方式與內容進行介紹,以提供運動服務產業異業結盟之個案參考。未來若能透過觀光亮點、健康促進或文化創意建構相關產業合作結盟模式,強化地方特色產業發展的行動方案,將會是提升運動服務產業的附加價值最佳策略。 |
英文摘要 | The development of sports service industry in Taiwan is only in its infancy, and in particular, strategic alliance with other industries and potential for development require further evaluation and planning, for instance: tourism, health promotion, cultural and creative industries, etc. Therefore, this article will introduce how countries like Holland, Finland and Japan implement collaboration of sports service industry and other industries, and provide case studies for future reference. In the future, if strategic alliance with pertinent industries could help enhance tourism highlights, promote health or invigorate cultural and creative industries, thereby value-add to the projects that nurture local features, it will serve as the most valuable strategy to improve the benefits of the sports service industry. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。