頁籤選單縮合
題名 | 影響消費者網路購物付款方式之研究=A Study on Use Intention of Online Shopping Payments |
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作 者 | 蘇懿; 黃怡芳; 鄭舜仁; | 書刊名 | 全球商業經營管理學報 |
卷期 | 7 2015.09[民104.09] |
頁次 | 頁109-121 |
分類號 | 496.34 |
關鍵詞 | 科技接受模型; 網路購物; 偏最小平方法; Online shopping; Technology acceptance model; Perceived risk; |
語文 | 中文(Chinese) |
中文摘要 | 隨著網路技術的進步與發展,網路購物也已成為國人相當普遍的購物方式,為提高消費者對網路 購物的信任與接受度,各種網路購物付款模式也不斷推陳出新。但因為近年來網路詐騙事件、信用卡 盜刷等等問題,也造成消費者對交易安全產生高度的不信任感,進而影響消費者網路購物交易付款方 式的選擇。因此本研究主要目的在討論台灣地區民眾在網路購物時,對於付款方式的選擇,希望藉由 科技接受模式理論來探討影響網路購物支付使用意願的影響因素。本研究以文獻回顧建立影響支付方 式的構面,並以問卷方式進行調查。透過PLS與SPSS分析,對本研究之假說進行檢驗,並討論支付方 式的便利性、安全性、知覺風險、隱私權等等因素是否會影響網路購物的支付方式。 |
英文摘要 | Due to the development of technology and the popularity of the Internet, online shopping has become a popular ways for shopping. For the purpose of raising the usage and intention of online shopping, more and more payments have been developed to increase consumers’ trust and convenience of payment process.The purpose of this study is to understand consumer awareness of online shopping payments, and the factors affecting usage and intention to payment. Technology acceptance model was applied as the main theory, and trust, security, convenience, privacy and perceived risk were added as external factors to explore the influence on intention to online shopping payment.In this study, a questionnaire survey was conducted to identify the factors influencing online shopping payment intention and Smart-PLS and SPSS are employed to analyze the collected data. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。