頁籤選單縮合
題 名 | 臺灣醫藥行銷師認證推動與展望=An Overview of TPMMA Promoted Medical Representative Certification in Taiwan |
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作 者 | 李勝文; | 書刊名 | 藥學雜誌 |
卷 期 | 31:3=124 2015.09[民104.09] |
頁 次 | 頁13-20 |
分類號 | 419.55 |
關鍵詞 | 醫療供應鏈; 醫藥行銷師; 用藥安全; 藥事法第33條; MR; |
語 文 | 中文(Chinese) |
中文摘要 | 中華民國行銷暨管理協會 (Taiwan Pharmaceutical Marketing & Management Association;TPMMA) 推動醫藥行銷師認證歷經二十年,其目的為提升藥品行銷人員 素質,增進整體醫療品質,保障國人身體健康,並期望藉由 MR 認證制度的推展,樹 立完善的醫藥行銷倫理,建立世界水準的醫藥行銷體制,提升國家形象與競爭力。 做對的事,做對國家社會有利的事,需要立法諸公、政府、衛生福利部及醫藥業 界大家支持,包括修訂藥事法第33條、懇請衛生福利部補助基礎教育訓練費用或協助 爭取勞動力發展署基礎教育訓練費用補助、醫藥業界認同有共識、積極行動、共同推 動 MR 認證制度。 |
英文摘要 | Advanced countries in the world require MRs to equip basic certification requirement as they play a very important role in medical supply chain such as medicine information transmission. Through the professional detailing and introduction by MRs, the correct medicine information can be fully transmitted to medical professions, pharmacovigilance can be ensured and right diagnosis and treatment of disease for patients also can be reached. MR Certification in Taiwan has been promoted by TPMMA for 20 years, and a total of 2,449 of professional medical representative have been granted with MR Certification (about 10% of total pharmaceutical marketing workers only), composed of 948 (39%) graduated from pharmacy degree, 449 (18%) from healthcare related field, 1052 (43%) miscellaneous field until 2014.. In conclusion, we need to proactively communicate and coordinate with all other pharmaceutical and medical associations, government officers and legislators to reach a consensus. Do the right and good things for Taiwan, Let's make it happened to amend the "Pharmaceutical Affairs Act 33" law and fully implement MR Certification in the near future. |
本系統中英文摘要資訊取自各篇刊載內容。