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題名 | 少子化衝擊下的區域競爭壓力模型=The Model of Facing Fewer Children under Local Competition Pressure |
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作者 | 藍天雄; 王育文; 黃永昌; Lan, Tian-syung; Wang, Hugh Yu-wen; Huang, Yung-chang; |
期刊 | 中華管理發展評論 |
出版日期 | 20150600 |
卷期 | 4:1 2015.06[民104.06] |
頁次 | 頁61-76 |
分類號 | 523.37 |
語文 | chi |
關鍵詞 | 少子化; 系統動力學; 競爭壓力; Tendency of fewer children; Systems dynamic; Competition pressure; |
中文摘要 | 本研究對學校在因應少子化現象與面臨競爭環境時,經費支用政策對於學校特色與形象行銷的一些模擬情境,希望能給學校在面對少子化衝擊與區域競爭壓力時有著較具體的因應措施與建議。對於學校經營研究上,有關學校在區域競爭壓力下時,所面對的相關變數是繁多且複雜的。本研究旨在建構系統動力模式進行在少子化與區域競爭壓力下有關學校經營的動態討論。對學校經營的研究,大部分均限於在靜態情況的探討,藉由系統動力模型的構建,將學校面臨壓力時的經營由靜態層面推展到動態的層次來進行討論,不僅可使本研究更貼近實際經營遭逢的狀況,更可藉由系統模型的模擬來找出面對少子化與區域競爭壓力下的最適政策。模擬結果顯示,投入過多設備建設費用不會線性提升在校學生總數,因此經營團隊在考量單位設備建設費用時可做為政策性的參考準則。研究結果顯示,學校可將校結餘款支用政策百分比分成兩階段施行,在少子化開始的前階段以較高的投入百分比進行,後階段則以較低的投入百分比進行。此外模擬行銷支出的比率亦顯示,高比率的行銷支出投入對區域競爭強度,以及在校生人數的增強均為最佳。本研究運用Vensim套裝軟體進行動態系統模型的構建與動態模擬,因此當現況發生改變時,只要將其系統輸入參數加以修改即可輕易地模擬系統的行為並進行分析與比較。 |
英文摘要 | This study tries to find out that the disbursement policy would provide the characteristics and images of school to cope with the competition under the tendency of fewer children. Such a phenomenon would discuss through the simulation behaviors. Actually, the simulated results could provide some concrete suggestions for a school under the local competition pressures. The relevant variables of operating schools are complicate, especially in discussing the local competition pressures. This paper is to construct a systems dynamic model to explore the complicate influences of operating school under the tendency of fewer children and the pressure of local competitions. Most studies of school operations are limited in static investigations, but this work is going to conduct dynamic discussions through the development of system dynamic model. The systems dynamic model not only improves the study from static level to dynamic level, but makes the discussing topics more practice. Simulated results reveal that more equipment cost input won’t make the amount of students increase linearly, it would be the referenced suggestion while policy making. In addition, the percentage policy of budget balance would adopt staged policy, the higher policy is applied in the front stage and the lower policy is adopted in the rest stage. Moreover, the higher marketing percentage policy is applied through the whole simulated period because the higher marketing percentage would result the more amount of students and the stronger competitiveness. In summary, this study can be regarded as a valuable tool because it can easily duplicate to solve other cases by changing its input parameters only. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。