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題 名 | 探討數位化時代臺灣出版業所採取的成長策略:服務流程再造與服務創新模式之觀點=Exploring Growth Strategies Adopted by Taiwan’s Publishing Industry in the Era of Digitalization: Perspectives from Service Process Reengineering and Service Innovation Model |
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作 者 | 陳筱琪; 陳文良; 謝靜如; | 書刊名 | 科技管理學刊 |
卷 期 | 20:3 2015.09[民104.09] |
頁 次 | 頁35-68 |
分類號 | 487.79232、487.79232 |
關鍵詞 | 服務流程再造; 服務創新; 成長策略; 出版業; 數位化; Service process reengineering; Service innovation; Growth strategies; Publishing; Digitization; |
語 文 | 中文(Chinese) |
中文摘要 | 數位化閱讀時代的來臨,造成印刷量與整體營業額大幅衰退,台灣出版產業遭遇到極大的生存危機,勢必重新調整公司內部的服務流程,採取新的服務創新經營模式,才能在巨變的環境中生存進而成長。企業在追求成長時,除選擇自行創業外,亦可透過與同業或異業間的合作,獲取合作關係效益,以補企業內部的資源不足。本研究以「服務流程再造」與「服務創新模式」之觀點,探討出版社改變經營模式的關鍵因子,及評選合適的企業成長策略。以台灣北部出版業、出版經銷商及通路做調查,發放35份問卷,回收有效問卷31份,先運用DEMATEL分析準則間關聯性,並建立結構模型,接著運用修訂DANP獲得各準則權重值,最後依據VIKOR評選出適合出版業的成長策略。研究結果顯示,出版業在面臨數位化下,以服務流程再造與服務創新模式做整體評估時,關鍵因子依序為「科技應用」、「服務組合」、「服務直接傳遞」,且最適合出版社的成長策略為「策略聯盟」其次是「合併與收購」。 |
英文摘要 | The digital reading era is approaching, and printing volume and turnover have declined substantially. Taiwan's publishing industry is thus in jeopardy and must adapt its business model and internal services to market changes in order to survive and expand. Enterprises often form partnerships to supplement their internal resources. In this study, we used "service process reengineering" and the "service innovation" model to identify key factors of business model changes in publishing enterprises and to evaluate their business growth strategies. Thirty-five questionnaires were distributed to publishing companies in northern Taiwan, and 31 valid questionnaires were returned. We first used DEMATEL to analyze the correlation among the criteria and then established the structural model. Thereafter, a new version of DANP was used to weight each criterion. Finally, the most appropriate growth strategy for the publishing industry was identified using VIKOR. According to service process reengineering and service innovation model analyses, the key factors for publishing enterprises in the digital reading era are "application of technology", "service composition", and "service direct transfer". Moreover, the most appropriate growth strategy for publishing enterprises is "strategic alliances," followed by "mergers and acquisitions". |
本系統中英文摘要資訊取自各篇刊載內容。