頁籤選單縮合
題 名 | 海峽兩岸經濟合作架構協議對我國工具機產業的影響分析=Analyzing the Impact of Economic Cooperation Framework Agreement on Machine Tool Industry in Taiwan |
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作 者 | 林水順; 紀雅怡; | 書刊名 | 創新與經營管理學刊 |
卷 期 | 6:1 2015.07[民104.07] |
頁 次 | 頁79-98 |
分類號 | 484.1 |
關鍵詞 | 兩岸經濟合作架構協議; 工具機產業; 專家訪談; Economic Cooperation Framework Agreement; Machine tool industry; Expert interview; |
語 文 | 中文(Chinese) |
中文摘要 | 為強化臺灣外貿成長動能,政府積極推動我國與中國大陸簽署兩岸經濟合作架構協議(ECFA),打開中國大陸市場,有助於臺灣成為外商進入中國大陸市場的優先合作夥伴及門戶。以工具機產業而言,全球金融海嘯,全球景氣回溫以及ECFA的簽署,歐債危機及油價飆升等因素,皆影響其發展。臺灣工具機產業的市場深受國際情勢影響,ECFA簽約後的影響值得探討。本研究目的在於:(1)從整體環境探討ECFA對工具機產業的影響。(2)從企業內部作業之改變探討ECFA對工具機製造廠的影響。採用質性方法進行研究,對中部地區之工具機指標企業專家進行深入訪談,透過資料來源與研究員兩項三角檢定進行資料分析。本研究歸納與發展出產業受ECFA影響之十種現象,包括:(1)ECFA關稅優惠僅是影響工具機廠商整體營收的其中一項因素。(2)工具機廠商的主力產品未列入早收清單者,其營收無明顯成長。(3)產品有列入ECFA早收清單者,會增加大陸協力廠商、以及當地供應商。(4)以人民幣做為貿易結算貨幣的需求日益殷切。(5)生產自動化為工具機產業的發展趨勢,未受ECFA影響。(6)因應早收清單項目之市場需求增加,在庫存管理、物料採購、供應商選擇以及生產排程方面需要調整與改變。(7)行銷作業未受ECFA影響,力求分散市場與產品組合,並開發國際市場。(8)廣告作業未受影響,由傳統平面廣告轉向網路化行銷,並建立技術服務中心,逐步加強公司品牌行銷。(9)在一地招募人才進行培訓,以備未來引進到對岸服務,進行人才交流。(10)將列入早收清單的產品列為主要研發項目,積極尋找內外部技術資源,並保護智慧財產權、減緩研發技術擴散。 |
英文摘要 | Taiwanese government was vigorously facilitating the signing of economic cooperation agreement with principal trading partners. In 2010 Taiwanese government signed and hence validated the Economic Cooperation Framework Agreement (ECFA) with China. ECFA became the key to Mainland China market and gave Taiwan the advantage over other trading competitors. As to the machine tool industry in Taiwan, factors such as global financial crisis, economy reviving, the signing of ECFA, European debt crisis and oil prices soaring could influence its development. Selling various products of machine tools and machinery components in the early harvest list of ECFA to China could benefit from tariff discount. The marketing of the machine tool industry in Taiwan was deeply affected by international situation and the cooperation agreement between nations. The objectives of this study are as follows: (1) to discuss the impact of ECFA on the machine tool industry from the perspective of external conditions, and (2) to analyze the impact of ECFA by examining the changes of internal operation within corporations. Ten propositions were discovered in this study, which imply the phenomena resulted by the ECFA. This study accordingly showed the change in the external conditions after implementing ECFA with China, the influential changes which the machine tool industry nowadays has to face, and how it affects the internal operation of the companies. |
本系統中英文摘要資訊取自各篇刊載內容。