頁籤選單縮合
題 名 | 凝視戶外廣告媒體:書寫城市媒介空間的文化想像=Gazing at the Outdoor Media : A Discourse on Cultural Imagination of the City and Media Space |
---|---|
作 者 | 許如婷; | 書刊名 | 人文暨社會科學期刊 |
卷 期 | 10:2 2014.12[民103.12] |
頁 次 | 頁23-30 |
分類號 | 497.47 |
關鍵詞 | 凝視; 戶外媒體; 廣告; 文化想像; Advertising; Culture imagination; Gaze; Outdoor media; |
語 文 | 中文(Chinese) |
中文摘要 | 本研究藉由戶外/公共廣告(out of home advertising)為題,探究廣告媒介影像如何與建築、交通工具等兼互文本(inter-texts)結合而建構出一個擬像的城市空間。並且,如此的空間形塑了觀者一個「迪士尼樂園」(Disneyland)空間的凝視(gazing)想像,此宛如後現代嘉年華的歡慶、饗宴。於是,城市空間帶領我們進入了迪士尼樂園中明日世界、西部牛仔虛擬幻影、夢幻樂園與卡通城等不同主題樂園,並沉浸於歡愉與消費的氛圍。期盼本研究的詮釋,提供一種「再讀」(Re-reading)城市空間的觀看方式(ways of seeing)。 |
英文摘要 | This study is focus on out of home advertising and discuss how the media advertising to construct a virtual media space with inter-texts of buildings and transportations. With this space, it models a Disneyland gazing imagination to the watching people. It is like a fantastic festival. Therefore, the city space leads us to different thematic playgrounds in the Disneyland, such as Tomorrowland, Discoveryland, Fantasyland and Frontierland. It makes us to immerse in a happiness world. I will support a Re-reading way of seeing with this city space through this new interpretation. |
本系統中英文摘要資訊取自各篇刊載內容。