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題名 | 應用NFC基於行動APP的設計=NFC-Based Mobile Application Design APP |
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作者 | 曾羣偉; 蔡旻宏; |
期刊 | 全球商業經營管理學報 |
出版日期 | 20130900 |
卷期 | 5 2013.09[民102.09] |
頁次 | 頁141-152 |
分類號 | 448.84 |
語文 | chi |
關鍵詞 | 近場通訊技術; 行動商務; 移動應用裝置程式; 顧客關係管理; Near-field communication; Mobile commerce; APP; CRM; |
中文摘要 | 目前移動應用裝置程式 (Application, APP)的應用相當盛行,使用者可利用 APP來查詢商家資訊、訂票、語音通話等行動商務的應用。 近年來許多智慧型裝置如智慧型手機 (Smart Phone)、平板電腦逐漸搭載近場通訊技術 (Near Field Communication , NFC)技術,此技術可用於小額消費付款、各類票卷等,亦可快速讀取公開訊息、電影海報資訊等許多便利的功用。但針對應於此行動商務的 APP,仍有相當多的開發空間。 本研究以餐廳營運系統為例,實際開發一組 APP應用程式於 Android平台上,運用 NFC技術來提供使用者快速查詢、訂餐、用餐、結帳等功能,可有效的降低餐廳營運的成本並增加市場曝光率;此外,亦可有效支援顧客關係管理系統。 |
英文摘要 | Currently, a lot of mobile application (App) have been deploy in many domains. Users can take advantage of the APP to query business information, ticketing, voice calls and other mobile commerce applications. In recent years many smart devices such as smart phones Smart Phone, Tablet PC gradually equipped with near-field communication technology (Near Field Communication, NFC). This technology is now used for small payments, all kinds of tickets. In addition, can also quickly read a public message such as movie posters information convenient function. But for those mobile commerce APPs, there are still a lot of challenges for development. Our research carry out the restaurants operation system as an example. We develop a set of APPs on Android platform and take advantage of NFC technology to offer the user queries quickly, dining, checkout, and other features. It can not only effectively cut the cost of restaurant operations, but also increase market visibility. Our design can also support the effective customer relationship management system. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。