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題名 | 合作廣告決策機制下之整合性存貨模型=An Integrated Inventory Model with Cooperative Advertising Mechanism in Compound Poisson Process |
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作者姓名(中文) | 黃昭貴; 鄭梓亮; 李蓉姍; | 書刊名 | 全球商業經營管理學報 |
卷期 | 5 2013.09[民102.09] |
頁次 | 頁1-7 |
分類號 | 494.578 |
關鍵詞 | 整合性存貨; 複合Poisson過程; 合作廣告機制; Integrated inventory model; Compound Poisson process; Cooperative advertising mechanism; |
語文 | 中文(Chinese) |
中文摘要 | 傳統的存貨模式與廣告費用支出政策皆由買賣雙方各自決策定案,但往往造成許多問題,例如不當的存貨系統將導致長鞭效應、呆廢料處理成本增高;廣告費用分攤不均有可能間接影響供應商花費過多廣告成本預算在零售商地區性廣告等問題。但近年由於配銷通路與市場結構改變,買賣雙方之間的關係也漸趨轉為合作型式。本研究將討論整合性存貨與地區性廣告影響需求率兩個觀念,將兩者加以融合建構整合性存貨系統數學模型,並利用數值範例驗證理論模型,以觀察參數變化對整理數據產生影響,經由分析出來的結果建立最適買賣雙方之整合性存貨策略與地區性廣告費用。 |
英文摘要 | The purpose of this article is to determine an optimal inventory policy for integrated inventory system in the demand of a compound Poisson process and cooperative advertising mechanism. Cooperative advertising is one kind of channel coordination mechanism in supply chains. The paper deals with the role of vertical cooperative efficiency with respect to transactions between a manufacturer and a retailer through national and local advertising and sharing rules of advertising expenses. The inventory model assumes that the lead time demand process is from a compound Poisson process. The article considers a volume flexible manufacturing system with cooperative advertising decisions and lead time demand of a compound Poisson process. Using the concepts of cooperative advertising mechanism and compound Poisson process, the mathematical expression for the expected profit function is derived and a solution procedure is proposed to determine the optimal policy. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。