頁籤選單縮合
題 名 | 清境地區遊客居住地與客房價格提升關係之研究=Relationship between Guest Room Price Increasing and Nationality by Domicile of Bed and Breakfast Tourists in Ching-Jing Area |
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作 者 | 謝仁瑋; 陳麗蓁; 徐茂洲; 陳啟仁; 謝仁琼; | 書刊名 | 休閒觀光與運動健康學報 |
卷 期 | 5:2 2015.03[民104.03] |
頁 次 | 頁71-89 |
分類號 | 992.61 |
關鍵詞 | 清境; 民宿; 價格; 居住地; Ching-Jing; Bed and breakfast; Price; Nationality by domicile; |
語 文 | 中文(Chinese) |
中文摘要 | 清境地區因民宿林立而有高山民宿街的特色,每年觀光人數均超過百萬人次。清境地區目前共有121間民宿(交通部觀光局,2014),仍有民宿新建案施工中,顯示出清境農場民宿是一塊競爭激烈的市場,近年來清境地區之旅客也由過去多為台灣籍遊客轉變為多國化面貌。本研究目的是探討清境地區之旅客由於居住地不同而對於調漲民宿客房價格之影響關係。便利抽樣調查的結果共得到300份有效問卷,採用信效度分析、敘述性統計、t檢定及單因子變異數分析等方法。研究結果發現,來自不同國家之遊客對於清境地區之民宿客房多付出10%的價格具有顯著差異,其中又以中國籍旅客相對於其他國籍之旅客有顯著差異。 |
英文摘要 | Bed and breakfast business in Ching-Jing area is featured with high mountain sceneries, which attract over million tourists visiting every year. According to Taiwan's Tourist Bureau (2014), there are 121 bed and breakfasts in Ching-Jing area with some ongoing new developments which show that this area is a severe market for bed and breakfast business. This study thus aims to understand increasing guest room price of bed and breakfast in relation to their nationality by domicle in Ching-Jing area. A quantitative approach consisting of the convenient sampling, validity and reliability analysis, descriptive statistics, t-test and one-way ANOVA analysis was conducted and there were 300 valid surveys for this study. Results indicate that there are significant differences in relation to guest room price 10% increasing among the tourists from different nationality by domicile. Tourists from China show significant difference specially from another countries. |
本系統中英文摘要資訊取自各篇刊載內容。