頁籤選單縮合
題名 | 免稅店化妝品銷售員專業能力之探討=The Research of Professional Competence of Cosmetic Sales Working in Duty Free Shop |
---|---|
作者姓名(中文) | 黃建文; 林愛倫; 呂家美; | 書刊名 | 慈濟技術學院學報 |
卷期 | 24 2015.03[民104.03] |
頁次 | 頁109-129 |
分類號 | 496.55 |
關鍵詞 | 質性研究; 免稅店; 化妝品; 專業能力; Qualitative research; Duty-free shop; Cosmetic; Professional competence; |
語文 | 中文(Chinese) |
中文摘要 | 以機場免稅店化妝品銷售人員觀點來探討其應具備之能力。以質性研究,以半結構訪談方式,共訪談6機場免稅店化妝品銷售人員,透過深度訪談收集資料,將錄音內容轉成文字稿,並以內容分析法加以分析、歸納。結果結果顯示,其專業能力共歸納分「知識」與「技能」與「態度」三大部分。「知識」包含六個構面與二十九個準則,「技能」包含三個構面與一十六個準則,「態度」包含五個構面與二十八個準則。 |
英文摘要 | This study investigated the competencies that cosmetics salespersons should possess from the perspective of cosmetics salespersons working in airport duty-free shop. Based on a qualitative research approach, semi-structured interviews were conducted. A total of 6 salespersons working in airport duty-free shop were interviewed. The recorded interview data were transcribed into text and analyzed using content analysis. The results exhibit that the competencies that cosmetics salespersons working in airport duty-free shop should possess could be divided into three main categories, including “knowledge”, “techniques” and “attitude”. “Knowledge” include 6 dimensions and 29 factors; “techniques” include 3 dimensions and 16 factors; and “attitude” include 5dimensions and 28 factors. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。