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題名 | 原住民運動觀光衝擊認知對運動觀光發展態度之影響=The Influence of the Perceived Sports Tourism Impact of Indigenous People and Their Attitude toward the Development of Local Sports Tourism Industries |
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作者姓名(中文) | 鄭桂玫; | 書刊名 | 休閒觀光與運動健康學報 |
卷期 | 3:2 2013.03[民102.03] |
頁次 | 頁174-185 |
分類號 | 992.8 |
關鍵詞 | 運動觀光產業; 結構方程模式; 原住民部落; Sports tourism industry; Structural equation modeling; Indigenous tribe; |
語文 | 中文(Chinese) |
中文摘要 | 本研究主要在探討原住民運動觀光發展衝擊影響認知與運動觀光發展態度之關係,以南投縣信義鄉東埔部落之原住民為研究對象,採立意抽樣方式抽取215位原住民為研究樣本,進行問卷調查,並透過AMOS統計軟體進行資料處理分析,依據資料分析結果,本研究所獲結論為運動觀光衝擊認知對運動觀光發展態度有顯著負向影響,期研究結果能提供政府與相關業者發展原住民部落運動觀光之參考。 |
英文摘要 | This study focuses its investigation on the relationship between the perceived sports tourism impact of indigenous people and their attitude toward local sports tourism development by selecting indigenous people from the Dungpu tribe in Xinyi Village, Nantou County as research subjects. Purposive sampling is introduced to survey 215 indigenous people with questionnaires and the data is analyzed through AMOS statistical software. According to the results of the analysis, this study concludes that the perceived impact of sports tourism has a significant negative influence on the attitude toward developing a local sports tourism industry. The research results are expected to serve as a reference for relevant government agencies and non-governmental organizations for the development of sports tourism industries in indigenous communities. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。