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頁籤選單縮合
題名 | What Bring to Positive Behavioral Intention of Transaction Virtual Community Participants?=什麼因素促成交易型虛擬社群參與者之正向行為意圖? |
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作者姓名(中文) | 曾紀幸; 郭信智; | 書刊名 | International Journal of Information and Management Sciences |
卷期 | 26:1 2015.03[民104.03] |
頁次 | 頁a8+67-84 |
分類號 | 496.34 |
關鍵詞 | 科技接受模式; 社會認同; 交易型虛擬社群; 網站服務品質; 行爲意圖; Technology acceptance model; Social identification; Transaction virtual community; Web service quality; Behavioral intention; |
語文 | 英文(English) |
英文摘要 | As the rapid growth of e-commerce, how to convert participants into royal members or customers has become the major issue. The technology acceptance model (TAM) was the most popular theory to explain end-user's behavior towards information technology. How-ever, it stresses more the influence of information systems on consumer behavior and ignores the effect of social and psychological factors. Social identity theory provides a theoretical background to explain how psychological factors influence participant behavior. This re-search integrated both TAM and social identity theory to explore the factors affecting the positive behavioral intention of transaction virtual community (VC) members, so this study contributes to refine theory relating to behavioral intention in digital context. Research findings show that web service quality will enhance participants' social identification. Social identification will bring participants to positive behavioral intention, including spread pos-itive electronic word-of-mouth (eWOM), get information, and purchase intention. Finally, social identification is more powerful than web service quality. Traditionally, practitioners of transaction VC focus more on technological factors. These findings bring new insights for them. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。