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題 名 | A Framework Linking Positioning Strategy and Resource-based View: Women-friendly Hotels=探討聯繫定位策略和資源為本理論架構:以友善女性酒店為例 |
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作 者 | 陳頌霖; | 書刊名 | 中華管理評論 |
卷 期 | 17:2 2014.05[民103.05] |
頁 次 | 頁(9)1-(9)22 |
分類號 | 489.2 |
關鍵詞 | 聯繫定位策略; 資源為本理論; 友善女性酒店; |
語 文 | 英文(English) |
英文摘要 | With the increasing number of businesswomen travelers, hoteliers must accommodate female needs in order to tap into the increasingly lucrative market of businesswomen travelers. This study focuses on marketing positioning and resource-based view as it applies to the women-friendly hotels. Citing research as well as real-world examples, the authors explore the linkage between marketing positioning and resource-based view by using the women-friendly approach framework and examine the characteristics of women-friendly hotels. The paper concludes with four propositions about the uses of women-friendly concept in the hospitality industry. The authors also discuss future research directions and managerial implications. |
本系統中英文摘要資訊取自各篇刊載內容。