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題名 | 陸客來臺觀光之整體臺灣光觀產業競爭力分析=Mainland Tourists to Visit Taiwan's Overall Industrial Competitiveness of Taiwan Tourist Industry Analysis |
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作 者 | 陳宗群; 郭福祥; | 書刊名 | 休閒事業研究 |
卷期 | 12:3 2014.09[民103.09] |
頁次 | 頁39-63 |
分類號 | 992 |
關鍵詞 | 觀光產業; 包絡分析法; 大陸旅客; 業競爭力分析; Mainland Chinese visitors; DEA; Tourist industry; |
語文 | 中文(Chinese) |
中文摘要 | 自2008年起我國開放大陸旅客來臺旅遊,至2012年9月止,其已創造新臺幣3,844億元的外匯收入,顯示觀光產業對於我國的重要性,但是大部分學者分析臺灣地區光觀產業均以單一飯店或旅館分析,忽略到該產業是否受到其他非同性質影響,基於上述本研究從財務報表著手並以整個上市、櫃公司進行分析,經本研究發現我國光觀產業確實是高度成熟產業,確實較不受到國際經濟所影響,然而隨陸客觀光人數增加,確實在光觀產業中同質性競爭較為激烈,由其飯店更為激烈,不會因為經營時間久遠就會呈現績效良好。所以陸客來臺人數增加,確實可以提升整個產業價值與技術,並為我國帶來可觀外匯。 |
英文摘要 | Since 2008, China's open mainland tourists travel to Taiwan, ending in September 2012, it has created NT $3,844 billion in foreign exchange earnings, showing the importance of the tourism industry, but most scholars have analyzed in Taiwan Tourist Industry Outlook single hotel analysis are ignored to the industry is affected by other unusual nature, proceed from the present study based on the financial statements and the entire publicly listed companies analyzed by the study found that of the tourist industry outlook is indeed highly sophisticated industry indeed less affected by the international economic, but with the increase in the number of tourist industry continental objective, indeed the concept of tourist industry homogeneous competition is more intense, more intense by hotel does not operate a long time because it will show good performance. So to increase the number of mainland tourists to Taiwan to enhance the value of the entire industry and technology, and bring considerable foreign exchange for the country. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。