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題 名 | 結合Fuzzy AHP與TOPSIS評估主題樂園之服務品質=Combining Fuzzy AHP and TOPSIS for the Evaluation of the Service Quality of Theme Amusement Park |
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作 者 | 葉子明; 蔡秉良; | 書刊名 | 休閒事業研究 |
卷 期 | 12:3 2014.09[民103.09] |
頁 次 | 頁1-21 |
分類號 | 991.4 |
關鍵詞 | 主題樂園; 服務品質; 模糊層級分析法; Theme park; Service quality; Fuzzy analytic hierarchy process; FAHP; Technique for order preference by similarity to ideal solution; TOPSIS; |
語 文 | 中文(Chinese) |
中文摘要 | 隨著經濟環境成長,民眾越來越重視休閒生活,各大企業競相投入遊樂服務業,相繼設立主題樂園。然而面對眾多主題樂園的競爭中,如何提升服務品質以創造企業競爭力,是企業經營的一項重要課題。本研究首先經由文獻探討,找出影響主題樂園服務品質的因素,將評估準則分為主題意象、遊樂設備、節目表演、周邊設備、操作與安全…等五大構面,共十八項衡量指標。再運用模糊層級分析法評估各項指標的權重,接著以TOPSIS將國內五間主要的主題樂園進行服務品質優劣排序。模糊層級分析法評估各指標的權重結果顯示,操作與安全為權重值最高的構面。以TOPSIS法所分析之服務品質排序分為劍湖山世界、月眉育樂世界、小人國、九族文化村及六福村。 |
英文摘要 | People are focusing more on leisure life with the growing economic environment that enterprises have largely invested in entertainment service industry and established theme parks. In the face of so many competitive theme parks, promoting service quality to create enterprise competitiveness becomes a critical issue for enterprise operation. With literature review, this study first concludes the factors in the service quality of theme parks and classifies the evaluation into five dimensions of Theme image, Entertainment equipment, Program of shows, Peripheral equipment, and Operation and security, including eighteen indices. Furthermore, Fuzzy Analytic Hierarchy Process is applied to evaluating the weights of the indices, and Technique for Order Preference by Similarity to Ideal Solution (TOPSIS) is utilized for ranking the service quality of five major theme parks in Taiwan. With Fuzzy Analytic Hierarchy Process to evaluate the weights of the indices, Operation and security appears the highest weight. Having TOPSIS to analyze the service quality, the theme parks are ranked as Janfusun Fancyworld, Lihpao Land, Miniature World, Formosan Aboriginal Culture Village, and Leofoo Water Park. |
本系統中英文摘要資訊取自各篇刊載內容。