頁籤選單縮合
題 名 | 初探社區報在六堆地區的發展與困境=An Exploratory Study of the Development and Management of Liu-Tui Regional Community Newspapers |
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作 者 | 曾純純; | 書刊名 | 美和技術學院學報 |
卷 期 | 24:1 2005.04[民94.04] |
頁 次 | 頁123-149 |
分類號 | 898.32 |
關鍵詞 | 六堆; 客家; 社區報; 社區; Liu-tui; Hakka; Community newspaper; Community; |
語 文 | 中文(Chinese) |
中文摘要 | 本文主要敘述六堆地區社區報的發展,將各報的基本資料、創刊過程及其貢獻與影響等儘量予以敘述。據此分析六堆地區的社區報之發行狀況、刊物內容主題、人力資源、經費來源、實際經營問題等,並提出建言供日後創辦社區報及保存客家文獻者參考,以收到傳播推廣的實效。 研究方法則採內容分析法、訪談法,展現六堆地區社區報所扮演的角色及功能,進而瞭解社區報在促進六堆文化之發展所發揮的實際效應。研究發現六堆社區報發行狀況,深受政府政策影響;在刊物內容主題,均以凝聚社區意識、促進客家族群團結及合作為主;人力資源,則以熱愛鄉土的客家菁英,出錢出力的推動報務;經費來源,以訂戶為大宗,廣告的收入不足以支付基本開銷;在實際經營上,均面臨著人力不足、發行量有限、稿源困難的窘境。目前仍維持社區報風格而按期發行的僅只《美濃月光山雜誌》。 |
英文摘要 | This article describes primarily the development of Liu-Tui regional community newspapers and the contents of each newspaper in terms of its publication and contribution and influence among others. Factors such as circulation, content theme and features, human resources, funding sources, and management of Liu-Tui regional community newspapers were analyzed. Suggestions were also made for establishing community's newspaper and to persons who will sustain Hakka literature in the future and publicize their actual effect upon the Hakka communities. The research method of this study of this study was based on the means of content analysis and interview for studying the actual impact of Hakka community newspapers upon the development of Hakka culture. The author found that Liu-Tui community newspapers were deeply influenced by government policy. The publication relied mainly on raising community's consciousness, promoting unity and cooperation of Hakka people. In terms of human resources, Hakka people had passion for regionalism, were generous and dedicated to the management of the newspapers. In terms of source of funds, the main sources of income from subscription and advertisements were hardly enough to cover the basic expenses. In management, due to limited human resources, circulation was limited and distribution difficult. Only "the Moonlight Mountain of Mei-Nung" is currently published on schedule. |
本系統中英文摘要資訊取自各篇刊載內容。