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題名 | 私立大學招生策略之探討--以S大學為例=A Study on University Recruiting Strategies: A Case Study of S University |
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作者 | 吳金雄; | 書刊名 | 明道學術論壇 |
卷期 | 9:1 2014[民103] |
頁次 | 頁3-18 |
分類號 | 525.7 |
關鍵詞 | 私立大學; 大學選擇; 學校滿意度; 招生策略; Private university; University choice; Student satisfaction in university evaluation; Recruitment strategies; |
語文 | 中文(Chinese) |
中文摘要 | 押花的歷史相當悠久,可溯源自16世紀迄今,是歐洲與日本盛行已久的精緻藝術,但是在台灣所見看到的押花飾品,雖然擁有傳統藝術與專業技法,但相對的也多與「老藝術」脫離不了關係,例如:設計感較低、獨特風格不明顯、技法及材質應用缺少變化,缺乏文化內涵與時尚感、購買族群高齡化…等。本研究以突破傳統創新價值為設計理念,首先針對目前押花飾品的種類、風格、技法、材質及消費者偏好等項目,探訪押花飾品設計創作者、銷售店家及消費者,進行個別訪談及問卷調查;其次,融入系統性創新設計概念,進行材質實驗與技法試作;接著繪製設計圖及實際創作,將傳統押花設計融入新的文化元素與創意概念,希望呈現押花飾品豐富多采的嶄新面貌。在押花飾品實際創作階段,則以台灣本土各式天然花材為基礎,結合皮革、金屬、玻璃、蔓藤、麻繩、緞帶、串珠、水鑽等複合媒材;運用玻璃技術、金工技法、編織技術、服裝裁製等多元創作技法,創作「原生系列」、「皮革系列」、「玻璃系列」、「金工系列」四種系列,最後產出兼具實用功能與環保時尚的創意商品,讓傳統押花飾品再造重生展現出多姿風華,期為台灣文化創意產業開拓一片新商機。 |
英文摘要 | The art of pressed flower craft has a long history, and it has been developed into a mature technique in Europe and Japan. However, despite the fact that pressed flower craft seen in Taiwan is featured with professional aesthetics of skills and tradition, it cannot be rid of its association with "old-fashioned art", for reasons of low degree of designer's sense, lack of unique features, lack of variety in techniques and material application, lack of artistic and cultural meaning, aged target consumer group. This research is based on a design concept of "breaking through tradition, and creating innovative values". Firstly, it conducted questionnaire surveys on consumers and interviews on shop keepers in order to understand aspects of genres, styles, techniques, materials, and consumer preferences of pressed flower decorations. Then, experiments were conducted on skills and materials. Finally, the researchers sketched designs and created pressed flower work, with the aim of bringing new elements and creative ideas into traditional pressed flower design, and present various looks of pressed flower design. This research used indigenous plants of Taiwan to combine with materials, such as leather, metals, glasses, vines, hem ropes, ribbons, beads, and rhinestones. It also applied techniques and skills from glass-making, jewelry and metal crafts, knitting, leather crafts, and garment sewing, to create four collections of creative products: indigenous series, leather series, glass series, and jewelry and metal series. The creative products with practical functions and fashion aesthetics, which display various looks and features of traditional pressed flower decorations, and also explore new commercial opportunities for cultural and creative industries. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。