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題 名 | 影響背包客住宿需求因素與飯店提供服務之認知差異硏究=The Cognitive Difference of Backpacker Demand for Accommodation and Hotel Service Offer |
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作 者 | 張力; 林巧婷; 藍毓莉; | 書刊名 | 慈濟技術學院學報 |
卷 期 | 22 2014.03[民103.03] |
頁 次 | 頁109-124 |
分類號 | 992.014 |
關鍵詞 | 背包客; 飯店; 認知差異; Backpackers; Hotels; Cognitive difference; |
語 文 | 中文(Chinese) |
中文摘要 | 根據交通部觀光局數據指出,近十年來,來台觀光的人數增加,台灣觀光業的表現十分亮眼,各國的旅行者透過各種不同的管道到台灣旅遊。其中個別旅遊的比例更是逐年增加,當中以成為背包客為最熱門的方式之一,背包客除了必須在有限預算下旅行之外,更須以最融入當地的生活方式進行旅行,因此在住宿方面,背包客會有許多特別需求,本研究則針對背包客需求為主軸加以探討。故本研究將以各國來台背包客和全台青年旅舍體系之飯店為主要對象,採用問卷調查法,探討對於背包客而言,何謂其所重視之飯店住宿服務因子以及在實際住宿後的感受,藉此瞭解背包客的住宿需求是否被滿足。在飯店方面,則探討其認為對背包客而言,何者為重要因子。最後分析對背包客及飯店兩方之問卷調查,探查在服務之供需上是否具認知差異。此研究針對各國來台背包客為主要對象,因此更能貼近背包客實際需求,對於飯店業並更具實務價值,提供觀光產業更加有效的資訊,協助飯店管理階層對於日漸增加的背包客提出更有吸引力的行銷模式。 |
英文摘要 | Tourism Bureau's data indicated that foreigners come for sight-seeing are huge increasing in latest ten years in Taiwan. Thus, the tourism-related fields in Taiwan had a great performance. Many travelers from foreign countries were interested in visiting Taiwan by many ways. In addition, visitors who come from the individual travel are higher than others. Moreover, the Backpackers are the most popular ways from individual travel. Generally, backpackers need to control their budget in limited in their tour; they need to blend into local culture and fit their life styles into the local county. However, backpackers have many unique demands, especially. Therefore, this paper focuses on backpacker's demands and hotel's offers in accommodations to discuss. This sample included backpackers from foreign countries and the system of youth hostel in Taiwan. In addition, this paper adopts interview survey and content analysis to investigate about what factors affect backpackers to choose hotel service offer and what details in conjunction with actual feelings after they have lodged whether satisfied them. On the other hand, this study also examines what factors impact hotels to services to backpackers. Finally, this paper will analyze cognitive difference in the service of demand and offer between backpackers and hotels. The contributions of this paper are (1) to understand what backpackers are really wants and needs more; (2) to provide hotel industry their practical value and offer more valuable information; (3) to help hotel managers more appealing plans to catch backpacker's choice. |
本系統中英文摘要資訊取自各篇刊載內容。