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題 名 | 友善供應鏈在鄉村地區之應用與探討--以A公司為例=The Application of Friendly Supply Chain in County Areas: Example of "A" Corporation |
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作 者 | 李宗儒; 謝承雋; | 書刊名 | 鄉村發展 |
卷 期 | 15 2013.12[民102.12] |
頁 次 | 頁38-50 |
分類號 | 431.25 |
關鍵詞 | 夥伴關係; 供應鏈管理; 微笑曲線; 臺灣; 中國大陸; 鳳梨釋迦; Partnership; Supply chain management; Smile curve; Taiwan; China; Sugar apple; |
語 文 | 中文(Chinese) |
中文摘要 | 隨著時代變遷,城市的開發作業逐漸延伸至鄉村地區,各產業市場競爭激烈,許多 學者開始探討如何以供應鏈管理來達到商業流程整合的目的。然而,支持夥伴關係與供 應鏈管理之間鏈結論點的實際案例數量並不多。本研究鑑於理論研究與實務發展之演 進,提出「友善供應鏈」(Friendly supply chain,簡稱FSC)的概念,並採用Case study 的研究方法,以A 公司的案例進行概念的印證,說明A 公司如何經由農民教育促使台 灣在鄉村地區種植的鳳梨釋迦(sugar apple)外銷至中國大陸,並達到落實友善供應鏈概念 應用在鄉村地區之目的。同時說明A 公司專注研發跟行銷(亦即微笑曲線兩端)的經營模 式,所帶來的高額獲利使其成為台灣最大的鳳梨釋迦外銷業者。本研究案例A 公司執行 友善供應鏈的作法,提供日後產學界在供應鏈夥伴間關係之建立或供應鏈之運作改善等 議題上,能有一個可運用執行的參考依據。 |
英文摘要 | As times change, the development of city was gradually extended to rural areas. Every industry are competitive, and many scholars have begun to explore how to achieve the purpose of the integration of business processes by supply chain management. However, there are few actual cases about the link between partnerships and supply chain management. In this study, research develops the concept of "friendly supply chain(FSC)," and find an emample of ”A” company to proof the concept of FSC and explain how the “A” company promote sugar apple in Taiwan exporting to China successfully by doing the farmer education get the concept of the FSC. Besides, the business model focused on research and marketing (it likes the concept of smiles curve), it brought high profits for “A” company and make it become the largest export firm of sugar apple in Taiwan. The contribution of the case study of FSC is provided a reference to provide an example to establish the relationship of supply chain issues between supply chain partners or operational improvement in the future. |
本系統中英文摘要資訊取自各篇刊載內容。