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頁籤選單縮合
| 題 名 | Empirical Factors of Cross-Cultural Students' Aberrant Behavior in E-Consumer Ethics=不同文化學生在網路消費者倫理上脫序行為的實證因子研究 |
|---|---|
| 作 者 | 盧龍泉; 陳蘋嵐; 劉彩鳳; | 書刊名 | Asia Pacific Management Review |
| 卷 期 | 18:4 2013.12[民102.12] |
| 頁 次 | 頁427-440 |
| 分類號 | 496.34 |
| 關鍵詞 | 消費者脫序行為; 消費者網路倫理; 馬基維利主義; Aberrant consumer behaviors; Consumer e-ethics; Machiavellianism; |
| 語 文 | 英文(English) |
| 中文摘要 | 本文探究學生對網路脫序行為(ACB)的知覺與態度,以及檢視網路消費者倫理的文化差異。資料取樣自台灣、中國、印尼、美國、英國及其他數個國家,共計365位學生。來自東南亞國家的學生擁有最高的網路倫理信念,而來自中國的學生則最低。大部分的學生每天花二到五小時於網路上。相較於有很高比例的回應者認為「非法和有問題的行為」是錯的,「網路器官交易」和「下載物件」則有較低比例的受訪學生認為是錯的。結果顯示,馬基維利主義與網路消費者倫理是呈現顯著負向的關聯,然而消費者對網路的態度則與網路倫理沒有關聯。 |
| 英文摘要 | This article explores student perceptions and attitudes towards aberrant Internet consumer behaviours (ACB) and examines cross cultural differences in E-consumer ethics. Data gathered from 365 students from more than five different cultures - Taiwan, China, Indonesia, Malaysia, the U.S., and the U.K., and a group of other countries - were compared in this investigation. The respondents from Southeast Asia displayed the highest E-ethics while those from China exhibited the lowest. Most respondents spend 2 to 5 hours a day browsing the internet. On average, the students from Taiwan displayed the highest E-ethics. A high percentage of the respondents thought ”Illegal and Questionable activities” are wrong; while a lower percentage considered factors of ”Human Internet Trade” and ”Downloading Material” are wrong. The result shows that Machiavellianism was significantly and negatively related with to E-ethics, while consumer attitudes towards the Internet were not significantly related to E-ethics. |
本系統中英文摘要資訊取自各篇刊載內容。