查詢結果分析
相關文獻
- Purchase Behaviour of Consumers of Functional Foods in Malaysia: An Analysis of Selected Demographic Variables, Attitude and Health Status
- 產品知識、產品通路影響消費者態度及購買意願之研究--以中草藥保健食品暨科學中藥為例
- 臺南地區大專院校學生對鹽酥雞食品之消費者知識、態度與購買行為關係之初探
- 高雄市肺結核患者與非患者對肺結核知識、態度與預防行為之比較
- 花蓮市高中生之性知識、態度和行為調查
- 加護單位護理人員對器官捐贈之知識及態度
- 血液透析患者對於服用磷結合劑在行為態度知識及副甲狀腺高能症的探討
- 成年婦女對中醫藥的知識、態度、行為及其相關因素之探討--以醫院門診病人為例
- AIDS-Related Knowledge and Attitudes of the Taiwanese Community in Sydney
- 國中導師成癮性藥物知識與藥物教育態度
頁籤選單縮合
題名 | Purchase Behaviour of Consumers of Functional Foods in Malaysia: An Analysis of Selected Demographic Variables, Attitude and Health Status=馬來西亞保健食品消費者購買行為之研究:針對特定人口變數、態度和健康狀態進行分析 |
---|---|
作者 | Ong, Fon Sim; Kassim, Norizan Mohd; Peng, Ooi Shal; Singh, Taranjeet; | 書刊名 | Asia Pacific Management Review |
卷期 | 19:1 2014.03[民103.03] |
頁次 | 頁81-98 |
分類號 | 496.34 |
關鍵詞 | 保健食品; 購買行為; 知識; 態度; 健康狀態; Functional foods; Purchase behaviour; Knowledge; Attitude; Health status; |
語文 | 英文(English) |
中文摘要 | 本論文旨在探究影響馬來西亞消費者購買保健食品頻率的前置因素,並以健康狀態作為調節變數進行測試。本研究檢驗特定人口變數,以確認不同人口間是否存在消費態度和購買頻率的顯著差異。本研究採便利抽樣,針對330位在富裕的吉隆坡及八打靈再也地區工作和生活的受測者進行問卷調查。資料分析方法包含敘述性統計分析、斯皮爾曼等級相關係數分析(Spearman Rho)、一般線性模式分析(GLM)和結構方程模式分析(SEM)。研究結果顯示,隨著消費者在性別和教育水準的不同,其對保健食品的了解、態度和購買頻率亦有顯著的差異;而婚姻狀態的不同則產生混合的結果。消費者的年齡與消費者的保健食品消費呈正向關係。消費者對保健食品的態度受到其對食物和健康的了解、其對產品功效的認知之顯著正向影響,此態度並會進一步影響消費者的購買頻率。本研究視健康狀態為調節變數的假設並未獲得證實。 |
英文摘要 | This paper investigated the antecedents of the attitude that influenced the purchase frequency of functional foods among consumers in Malaysia, in which health status, as a moderator, was tested. In addition, selected demographic characteristics were examined to determine if significant differences exist in terms of their attitude and purchase frequency. Using a convenience sampling method, a self-administered questionnaire survey was conducted on 330 respondents working and living in the affluent Kuala Lumpur and Petaling Jaya areas. Data analysis methods included descriptive statistical analysis, Spearman Rho, GLM and SEM. The research results indicated that consumers were significantly different in regard to their knowledge, attitude and purchase frequency by gender, and educational level while marital status produced mixed results. Age had a positive relationship with the consumption of functional foods. Knowledge about food and health, and knowledge on product efficacy had a significant positive impact on attitude towards functional foods, which, in turn, influenced purchase frequency. The moderating role of health status was not supported. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。