查詢結果分析
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頁籤選單縮合
題 名 | 平面文宣對選舉效益之探討=Benefits of Plane of the Election Propaganda |
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作 者 | 高榮利; | 書刊名 | 中華印刷科技年報 |
卷 期 | 2011 2011.03[民100.03] |
頁 次 | 頁507-521 |
分類號 | 962 |
關鍵詞 | 平面文宣; 選舉文宣; 版面設計; Plane propaganda; Election propaganda; Layout design; |
語 文 | 中文(Chinese) |
中文摘要 | 平面文宣不僅是選戰中最傳統的宣傳方式,同時也是與選民面對面傳遞訊息中最基本的溝通管道,從以往的傳統文字,至今版面設計的多元化,其轉換的過程乃是希望能在最短的時間內吸引到選民的目光,進而將政治人物正面形象深入選民的心中。因此本研究乃針對「2010年臺北市市長選舉」進行個案研究,藉以探討平面文宣在政治選舉活動中所帶來的效益程度。本次研究分別以藍、綠候選人的平面文宣為研究對象,並透過深度訪談來做進一步的分析探討。由研究結果顯示,不同政黨在平面文宣整體色彩、文字變化、圖像表達、版面設計清晰度等,對選民皆有直接影響。 |
英文摘要 | The plane propaganda is not only the most traditional publicity for election but also is one of the most basic channel to communicate face to face with voters. The layout of the plane propaganda has chnaged from the traditional form to the more diversified form and hopefully the conversion process can attract voters' attention in the shortest possible time as well as leave the positive image in the hearts of voters. Therefore, this study focuses on the "mayoral election of Taipei in 2010" in order to understand the benefits of plane propaganda for political and elective activities. This study used the plane propaganda from candidates of both Chinese Nationalist Party and Democratic Progressive Party and further analyze and discuss the issue by the in-depth interviews. The study results show that different color, character diversification, expression of images, and clarity of the layout will directly affect the impression of the political party. |
本系統中英文摘要資訊取自各篇刊載內容。