頁籤選單縮合
題 名 | 大學生對電子紙閱讀器的看法之研究=A Perspectives Study of the College Students on the E-Readers |
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作 者 | 郝宗瑜; 許一舉; | 書刊名 | 中華印刷科技年報 |
卷 期 | 2011 2011.03[民100.03] |
頁 次 | 頁237-248 |
分類號 | 484.51 |
關鍵詞 | 電子書; 電子書閱讀器; 電子紙; |
語 文 | 中文(Chinese) |
中文摘要 | 電子紙閱讀器已經成為受歡迎且具競爭力的消費電子產品,而且已經有相當多的閱讀器衝擊到出版業界與印刷業界,我們透過電子書閱讀器的體驗與問卷來了解大學生對不同的功能與規格的電子書閱讀器的看法。研究結果告訴我們大學生是對電子書閱讀器有簡單概念的認知與了解,獲悉的資訊則來自網路居多,而對電子書閱讀器的價格很在意,電子書閱讀器的功能與規格最好能接近現有的3C產品且越多越好,也認同電子書閱讀器是3C商品,銷售的通路應為3C賣場與網路銷售平台,有意願在7,000元以下購買電子書閱讀器。 |
英文摘要 | The e-reader (from the e-paper technology) becomes one of the most popular consumer products. There are many kinds of e-readers in the market that impact the publishing and printing industry. We let college students to experience the E-Readers and answer the survey questionnaire to understand their perspectives on the E-Readers. The results showed that they do have an idea about the E-readers and they got it from the Internet most. They do care the price of the E-Reader and the features as well as specifications are good as current 3C products. They will buy the E-Readers at 3C wholesale market and Internet platforms within $ 7,000NT. |
本系統中英文摘要資訊取自各篇刊載內容。