頁籤選單縮合
題 名 | 女性消費者對手工抄紙意象感受與偏好=Female Consumers' Perception and Preference Regarding the Texture of Handmade Paper |
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作 者 | 張若菡; 陳依筳; 黃文宗; | 書刊名 | 商業設計學報 |
卷 期 | 17 2013.12[民102.12] |
頁 次 | 頁39-56 |
分類號 | 496.34 |
關鍵詞 | 手工抄紙; 女性消費者; 生活型態; 偏好; 意象; Female consumer; Handmade paper; Lifestyle; Perception; Preference; |
語 文 | 中文(Chinese) |
中文摘要 | 本研究旨在探討台灣女性消費者對於植物手工抄紙質感意象感受與偏好。採用廣興紙寮所提供84張季節性植物手工抄紙,將研究樣本分為11類並挑選代表性樣本進行生活型態及意象偏好問卷調查,回收有效問卷72份。結果顯示,手工抄紙商品若要呈現自然和諧感,分散長細絲類手工抄紙表現最佳;若要呈現冷調現代感,有機形狀類手工抄紙表現最佳;若要呈現雅致高貴感,有機形狀類手工抄紙表現最佳;若要呈現活潑有趣感,分散點狀類手工抄紙表現最佳;若要呈現復古懷舊感,分散長細絲類表現最佳。研究將17到30歲之女性生活型態分為務實理性型、理想公義型、自然樂活型、即時享樂型等族群,研究結果顯示務實理性型、理想公義型、自然樂活型三個族群在手工抄紙的偏好上有顯著差異,而即時享樂型女性則沒有顯著差異,務實理性型女性偏好密集短細絲類手工抄紙;理想公義型女性偏好分散片狀類手工抄紙;自然樂活型女性也是偏好分散片狀類手工抄紙,而此四個族群喜好度較低者都是密集片狀類手工抄紙。 |
英文摘要 | This study explores Taiwanese female consumers' perception and preference regarding the texture of handmade paper. Using the 84 pieces of handmade paper from seasonal plants produced by the Guangxing Paper Mill, This study classified the research samples into 11 categories, from which representative samples were selected to facilitate questionnaire surveys regarding lifestyle and visual preference. A total of 72 valid questionnaires were recovered. The results indicated that handmade paper of the diffused long fibers category best demonstrated a sense of natural harmony and nostalgia; the organic shapes category presented the strongest sense of cool-toned modernism and refined elegance; and the diffused dotting category demonstrated the strongest sense of fun liveliness. In this study, the female participants aged between 17 and 30 years were divided into 4 groups depending on their lifestyles: practical rationalism, idealistic and justice, natural lifestyle of health and sustainability (LOHAS), and carpe diem. The results showed that the practical rationalism, idealistic and justice, and natural LOHAS groups possessed significantly different preferences regarding the texture of handmade paper, whereas no significant difference was observed in the carpe diem group. Participants of the practical rationalism group preferred handmade paper of the concentrated short fibers category. By contrast, those of the idealistic and justice and natural LOHAS groups preferred handmade paper of the diffused flakes category. All of these 4 groups had the lowest preference for handmade paper of the concentrated flakes category. |
本系統中英文摘要資訊取自各篇刊載內容。