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題 名 | Strategic Benchmarking for Tourist Hotels in Taiwan=臺灣觀光飯店之策略標竿分析 |
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作 者 | 藍武王; 吳偉文; 李右婷; | 書刊名 | 東亞論壇 |
卷 期 | 480 2013.06[民102.06] |
頁 次 | 頁35-51 |
分類號 | 489.2 |
關鍵詞 | 策略標竿分析; 資料包絡法; Co-plot法; 觀光產業; Strategic benchmarking; Data envelopment analysis; Co-plot; Hotel industry; |
語 文 | 英文(English) |
中文摘要 | 本研究運用DEA (Data envelopment analysis)與Co-plot分析方法,探討國內觀光飯店之標竿分析 與評等架構,本文發現經由策略評等分析可以了解保持競爭優勢的持續作法。 |
英文摘要 | The paper proposes a strategic benchmarking framework to explore common business attributes from the best practices of benchmarking groups for the accredited international tourist hotels in Taiwan. The rationales include ⑴ employing the dynamic data envelopment analysis (DEA) method to identify sustained best practices by considering lagged-productive effects, (2) employing the super-efficiency DEA method to measure holistic performance (efficiency and effectiveness) by taking into account perishable effects, and ⑶ introducing the Co-plot method to cluster the sustained best practices into distinct benchmarking groups to advise managers or investors to further look into their common business attributes for better decision making. As a demonstration, the accredited international tourist hotels over 2007-2010 in Taiwan is studied. Based on the findings, some strategic implications are discussed. |
本系統中英文摘要資訊取自各篇刊載內容。