查詢結果分析
相關文獻
- 線上旅遊產品知覺品質、知覺價值與行為意願之研究:以品牌利益和知覺風險為前置因素
- 長期照護機構選擇屬性之研究--以知覺風險為市場區隔基礎
- 消費者的經驗與知識對外部資訊搜尋量的影響
- 旅遊產品知覺風險與降低風險策略之研究
- 降低消費者網路購物知覺風險策略之研究
- 應用模糊決策法分析網路消費者知覺風險
- The Effects of Risk Reduction Strategies on Consumers' Risk Perceptions and Online Purchase Intention
- The Study on Affected Internet Transaction Intention by Different Product Strategies
- 折扣比例、品牌形象和產品種類對消費者知覺品質和知覺風險的影響
- 促銷價格及知名度影響休閒農場評價認知與旅遊意願之分析
頁籤選單縮合
題 名 | 線上旅遊產品知覺品質、知覺價值與行為意願之研究:以品牌利益和知覺風險為前置因素=A Study of Perceived Quality, Perceived Value, and Behavior Intention in Online Travel Product: Brand Benefits and Perceived Risk as Antecedents |
---|---|
作 者 | 白如玲; 鍾涓涓; | 書刊名 | 島嶼觀光研究 |
卷 期 | 6:4 2013.12[民102.12] |
頁 次 | 頁46-78 |
分類號 | 496.34 |
關鍵詞 | 品牌利益; 知覺風險; 品質-價值-行為意願模式; Brand benefit; Perceived risk; Quality-value-behavior intention model; |
語 文 | 中文(Chinese) |
中文摘要 | 由於旅遊服務具無形性的特徵,消費者很難評估服務的優劣,此時消費者所知覺的品質與價值成為其選擇旅行社之重要的考慮因素,因此業者如何創造顧客價值乃是關鍵要務。再者,透過網路購物所知覺到的風險往往比傳統實體商店高,因此網路購物的消費者更傾向尋求品牌利益符合其期望與較低知覺風險的商家。本文從品牌利益、知覺風險及知覺品質探討顧客的知覺價值,進而瞭解其購買行為意願。此外,本研究以線上購物的消費者為研究對象,進行問卷調查與實證。研究結果發現,本文的理論架構與研究假設大都獲得支持。最後,根據研究發現本文提出理論意涵與未來研究建議。 |
英文摘要 | Due to travel service has an intangible characteristic and consumers hardly evaluate whether the service is good or bad, both of quality and value which consumers perceived will become a key point of selecting travel agencies. Therefore, how to create consumers' perceived value is firms' primary mission. Besides, perceived risk in online shopping is higher than physical store. Consumers, thus, will lean toward to seek brand benefit for meeting their expectations and lower shopping risk in online store. This study investigates the relationships among brand benefit, perceived risk, perceived quality, perceived value, and behavior intention with consumers who have experience of shopping in online as sample. According to the findings of this study, the theoretical constructs and hypotheses are almost supported. Finally, the results are explored for implications of management and a suggestion for future study. |
本系統中英文摘要資訊取自各篇刊載內容。