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頁籤選單縮合
題名 | Mining Customer Perceived Value of the Real Estate Agencies Industry to Build Electronic Commerce Platform=探勘房仲產業的顧客知覺價值於電子商務平臺之建置 |
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作者 | Lo, Jian-ming; Chen, Yin-ju; |
期刊 | 管理資訊計算 |
出版日期 | 20131200 |
卷期 | 2:2 2013.12[民102.12] |
頁次 | 頁129-137 |
分類號 | 496.7 |
語文 | eng |
關鍵詞 | 顧客知覺價值; 知識管理; 電子商務; Customer perceived value; Knowledge management; Push technology; |
英文摘要 | With the popularity of the concept of marketing orientation, how to enhance customer perceived value becomes very important. With the development of network technology, transmitting information has moved from wire to wireless. E-Commerce and M-Commerce are the two major medium in the 21st century in electronic markets (e-markets). Because the characteristic of real estate agencies industry included individual ministrant, personal uniqueness, immobility of agency of the object and it is not easy to replace. Human cost of the total cost of the majority, is a labor-intensive industries, coupled with long been classified in the traditional service industries, so in the current pattern of E-commerce services, has not been valued by experts and scholars. Therefore, this study will be of real estate agencies industry as the background on how the industry, the use of E-commerce functionality, the website was developed by a new business models by the website management or to provide consumers with more service functions. Through the use of information technology, can reduce the cost of the customer to obtain the relevant information, increasing the overall interests, and thus effectively enhance the customer perceived value. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。