頁籤選單縮合
題名 | 運用佛教系統方法論(BSM)與結構方程模型(SEM)來探討傳統產業永績發展之問題歸因--以臺灣傢俱業為案例=The Study of Using Buddhist Systems Methodology (BSM)& Structural Equation Model (SEM) to Explore the Origin Problems in Traditional Industries:The Case of Furniture Industry in Taiwan |
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作者姓名(中文) | 沈昭吟; 邱聖真; | 書刊名 | 當代商管研究 |
卷期 | 5:1 2013.03[民102.03] |
頁次 | 頁85-108 |
分類號 | 496.1 |
關鍵詞 | 佛教系統方法論; 行銷組合策略; 品牌聯想; Buddhist systems methodology; BSM; Marketing mix strategy and brand association; |
語文 | 中文(Chinese) |