查詢結果分析
相關文獻
- The Study on Customer Value-creation Model: From the Relational Benefits and Relational Bonds Perspectives
- 顧客關係連結方式、消費者屬性以及顧客終身價值關聯性之探討--以網路書店為例
- 探討觀光旅遊網站如何提升深度休閒者的網站忠誠度
- 美髮業關係行銷歷程與關係結果探討
- 金融服務業顧客關係利益與忠誠度之探討
- 服務e化對關係行銷成效之影響--以網路自助服務科技為例
- 整合RFM和CAI工具分析顧客價值--超市大數據資料應用
- 關係行銷、顧客滿意度與忠誠度之研究--以高科技產業為例
- 以重要性-績效分析法探討醫院門診顧客關係利益之內涵
- 利用路徑分析法探討旅遊網站如何提升顧客忠誠度
頁籤選單縮合
題名 | The Study on Customer Value-creation Model: From the Relational Benefits and Relational Bonds Perspectives=顧客價值創造模型之研究--從關係利益與關係聯結之觀點 |
---|---|
作者 | 袁劍雲; 李宏仁; 周家如; | 書刊名 | 顧客滿意學刊 |
卷期 | 9:2 2013.09[民102.09] |
頁次 | 頁135-157 |
分類號 | 496.5 |
關鍵詞 | 關係行銷; 關係利益; 關係聯結; 顧客價值; Relationship marketing; Relational benefits; Relational bonds; Customer value; |
語文 | 英文(English) |
中文摘要 | 在建構及維繫顧客與企業間的長期關係上,關係行銷一直都被視爲是個 重要的議題。雖然先前研究探討了許多有關關係行銷的前因與結果,但是卻 少有研究去整合這些與關係有關的變數。因此,本研究試圖透過結構方程模 式去檢驗與釐清關係利益、關係聯結、以及顧客價値之間的影響關係。以曾經搭乘過臺灣高鐵的消費者爲調查對象。實證結果顯示如下:(1)除了信心利 益沒有顯著影響結構聯結外,所有類型的關係利益皆會正向地影響各種關係 聯結;(2)財務聯結與結構聯結均會正向地影響效用價値,而社會聯結對享樂 價値有顯著且正向地影響;(3)效用價値會顯著且正向地影響享樂價値。整體 而言,這些發現提供了一些重要的管理意涵。 |
英文摘要 | Relationship marketing has been viewed as an important issue for establishing and maintaining long-term relationships between customers and corporations. Although previous studies explored many antecedents and consequences related to relationship marketing, few studies have integrated these relationship-related variables. Therefore, we attempt to examine and clarify the influential relationships among relational benefits, relational bonds and customer value through structural equation modeling. The subjects chosen for this study are consumers who have taken the Taiwan High Speed Rail. The empirical results are as follows: (1) all types of relational benefits significantly and positively influence various relational bonds, apart from confidence benefits which have no significant effect on structural bonds; (2) both financial and structural bonds significantly and positively affect utilitarian value, while social bonds have a significant and positive impact on hedonic value; (3) utilitarian value significantly and positively influences hedonic value. Overall, these findings provide some important managerial implications. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。