頁籤選單縮合
題名 | The Impact of Prior Experience on Shopping Behaviors=先前經驗對購物行為之影響 |
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作者 | 蘇國瑋; 王昭文; 許孟祥; | 書刊名 | 工業工程學刊 |
卷期 | 29:6 2012.09[民101.09] |
頁次 | 頁400-416 |
分類號 | 496.36 |
關鍵詞 | 線上購物; 先前經驗; 知覺不確定性; 科技接受漠式; Online shopping; Prior experience; Perceived uncertainty; Technology acceptance model; |
語文 | 英文(English) |
英文摘要 | This study explores the effects of prior experience on determinants of repurchase intention and antecedents of perceived uncertainty in an online shopping environment. The study proposes a model which integrates perceived uncertainty, trust, and technology acceptance model (TAM). Structure Equation Modeling (SEM) is used to find out the difference between low- and high-experienced online shoppers. The results indicate that trust in an e-vendor vis-a` -vis the TAM constructs has consistent effects on all experienced online shoppers. However, perceived uncertainty affects only the low-experienced online shoppers’ trust in an e-vendor. The data also shows that the sources of perceived uncertainty, which is classified into relationship uncertainty and environmental uncertainty, are different for the low- and high-experienced online shoppers. Our findings provide the managers of e-vendors with the information about the difference in the online shoppers’ prior experiences. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。