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題名 | A Two-Stage Mechanism as a Decision Support for Marketing Via Customer Satisfaction Measures=透過顧客滿意度調查支持市場決策的兩階段方法 |
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作者姓名(外文) | Fazlollahtabar, Hamed; Aghasi, Ermia; | 書刊名 | 工業工程學刊 |
卷期 | 29:4 2012.06[民101.06] |
頁次 | 頁270-281 |
分類號 | 496.7 |
關鍵詞 | 決策支持; 多目標數學模型; 模糊目標規劃法; Decision support; Multi-objective mathematical model; Fuzzy goal programming; |
語文 | 英文(English) |
英文摘要 | In this article, we propose a two stage decision model to aid the marketing team of a company. The decision is based on customers’ satisfaction measures. These measures are related to the different services the company offers to its customers. Thus, they constitute a multi criteria evaluation of the company’s performances. The first stage of our proposed mechanism is to purify the services with respect to the criteria. A stochastic multi-criteria acceptability analysis is employed to purify the services. Then a multi-objective mathematical model is utilized to determine the services with more profits. A fuzzy goal programming is applied to solve the multi-objective model. The applicability and validity of the proposed mechanism is illustrated in a case study. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。