頁籤選單縮合
題 名 | Service Dimensions for Consumer Emotions=消費者心動之服務維度 |
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作 者 | 王韋堯; 陳盈君; | 書刊名 | 工業工程學刊 |
卷 期 | 28:2 2011.03[民100.03] |
頁 次 | 頁134-145 |
專 輯 | Service science-the trend and the future core |
分類號 | 496.7 |
關鍵詞 | 色溫; 色相; 情緒; 衝動性購買慾望; 服務維度; Color temperature; Hue; Emotion; Impulse buying desire; Service dimension; |
語 文 | 英文(English) |
英文摘要 | This study proposes important factors in service dimensions for consumer emotions and conducts a survey by questionnaire. We present three findings. (1) The orders of the survey results in the percentage of sample number with ‘‘hue angle’’ of beverage packaging, emotions, and impulse buying desire all showing ‘‘analogous4contrasting4complementary.’’ (2) In the questionnaire survey of emotions and impulse buying desire, ‘‘medium color temperature,’’ yellow green/green ‘‘analogous,’’ and the combination of these best aroused positive valence and desire. (3) Positive emotion dimensions can better arouse consumers’ impulse buying desire compared with negative emotion dimensions. We hope the proposals for classifications of service dimensions for consumer emotions made in this article will make a contribution to both improving service quality and the research progress on consumer emotion-oriented design and service. |
本系統中英文摘要資訊取自各篇刊載內容。