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題名 | 芳香植物屬性特徵對使用者嗅覺意象的研究=A Study of Plant Essential Oils Adoption on the Consumers' Image Perception |
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作者 | 陳文亮; 江雅媚; 張睿婕; | 書刊名 | 設計學研究 |
卷期 | 15:2 2012.12[民101.12] |
頁次 | 頁83-101 |
分類號 | 466.6 |
關鍵詞 | 感性工學; 植物精油; 類神經網路; Kansei engineering; Botanical essential oil; Neural networks; |
語文 | 中文(Chinese) |
中文摘要 | 由於現今的生活環境,壓力無所不在,讓植物精油香氣的運用,普遍成為大眾視為一種心靈護理的自然療法。另外,消費者處於感性消費的時代,對於植物香氣的使用,較在意心理感受便不再盲目遵從,轉而積極介入與了解,但芳療師較著重精油的應用與效果,與消費者對於氣味情感或意象的認知了解,有著截然不同的詮釋。因此,研究將深入了解消費者對於嗅覺感官意象與芳療師對精油香氣特徵的關聯性,同時以感性工學的觀點,透過類神經網路建立精油香氣元素與嗅覺意象之對應關係,其結果連結消費者的感性意象與精油香氣的元素特徵,進而推測每種精油香氣的感性語彙詞之數值,芳療師運用其推論結果可輔助精油的選用,且能更加貼近消費者感受,以簡化在執行上的經驗推斷。 |
英文摘要 | The stress of the citizens in every industry is increasing every day. Aromatherapy became a kind of natural curing method of a spiritual nursing that the public have considered in this environment. Furthermore, the feeling of the consumers is not blinded anymore to use the botanical essential oil. Consumers can choose any botanical essential oil they like. In this study, find to know that how to relate the image of aroma through the consumers and turn to a special feature of essential oil to an aroma therapist. In order to comprehend the relationships of consumers' preferences and elements of the essential oil aroma characteristics, this paper studies apply both Kansei Engineering and Neural Networks. The results can obtain a new understanding from the people towards the describing phrases of essential oil aroma and a new recognition of aromatherapy botanical essential oil. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。