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題 名 | 建構複合式感性設計模式與造形設計準則--以汽車輪圈為例=Construction of Compound Affective Design Model and Form Design Criteria Using Car Wheel as an Example |
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作 者 | 王振琤; | 書刊名 | 遠東學報 |
卷 期 | 29:4 2012.12[民101.12] |
頁 次 | 頁415-428 |
分類號 | 447.11 |
關鍵詞 | 汽車輪圈; 複合式感性設計; 設計要素; Car wheel; Compound affective design; Design elements; |
語 文 | 中文(Chinese) |
中文摘要 | 產品的外觀造形能傳達產品的意象,進而能引起顧客的內心共鳴與消費動機,產品的意象在消費者對產品的偏好與選擇扮演一個重要的角色,且消費者選擇產品大都憑藉他們對於產品意象的感知,因此如何攫取消費者的感性需求與產品造形要素的關聯性,已成設計者現今一項迫切的任務。 因此定義產品最能符合消費者感性需求的關鍵性造形要素,是設計師開發成功產品的重要因素之一。為有效進行評價複合式產品意象與建構感性設計模式,本研究以熵值權重法估計各產品意象形容詞語彙的權重值,並以逼近理想解排序技術評比各指定樣本在複合式意象的整體績效,然後以數量化一類分析法,解析複合式產品意象與產品形態要素之間的關係,建立感性設計模式,並進行殘差分析與信賴度檢定以驗證該模式的有效性。藉由分析所得消費者對產品意象的偏好,可建立汽車輪圈之造形設計準則,依據造形發展的規範,設計者可以透過組合特定產品形態因子,以建立產品造形風格標竿與增強特定的產品意象,因此本研究計畫之感性設計模式可協助設計者擴展多樣性的設計概念化與實踐。 |
英文摘要 | External appearance of products can transmit product image that can further evoke customer’s internal sympathy and consuming motive. Product image play a critical role on the consumers’ preference and choice of products. Besides, consumers’ choice of product almost relies on their perception on product image. Therefore, it now becomes an impressing mission of product designers how to elicit consumers’ affective requirements and the association with product form elements. Hence, defining critical form elements that most satisfy consumer’s affective requirements is a significant factor to create a successful product. In order to effectively conduct evaluation of compound product image and construct affective design model, this study plan to assess weighting functions of product image adjectives using entropy method and to rate overall performance of a compound image of specified samples using the technique for order performance by similarity to ideal solution. Then, the relationship between compound product image and morphological elements will be analyzed using the method of quantification theory type I to establish an affective design model. A residue analysis and a confidence test will be conducted to verify the model’s validity. A form design criteria of car wheels can be established from analytical results of consumer’s preference regarding product image. According to the criteria, designers can develop specified combination of form elements to create style benchmark of product form and enhance specified product image. Hence, the affective design model of this study plan can assist designers to develop diverse design conceptualization and implementation. |
本系統中英文摘要資訊取自各篇刊載內容。