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| 題 名 | 以文化差異觀點分析日本商務旅客對臺灣商務旅館服務品質之知覺=A Cultural Difference Perspective to See How Japanese Business Travelers Perceive Taiwanese Business Hotels' Service Quality |
|---|---|
| 作 者 | 林逸庭; 高中; 范振德; | 書刊名 | 嶺東學報 |
| 卷 期 | 32 2012.12[民101.12] |
| 頁 次 | 頁155-174 |
| 分類號 | 489.2 |
| 關鍵詞 | 文化差異; 日本商務旅客; 旅館服務品質; Culture difference; Japanese business traveler; Hotel service quality; |
| 語 文 | 中文(Chinese) |
| 中文摘要 | 本研究的目的在於以文化差異觀點探討日本商務旅客對於臺灣旅館服務品質之知覺,採用質性研究的深度訪談法與觀察法進行資料收集,分析日本商務旅客對於臺灣商務旅館服務品質之知覺。由於目前相關之研究係以量化為主,缺乏深入了解商務旅館旅客認知的服務品質問題,本研究將彌補此研究缺口之不足,並針對日本國際商務旅客對旅館服務品質認知相關研究作出貢獻。本研究結果可提供旅館業從業人員與管理者,做為未來爭取日本商務旅客時,基於市場定位、行銷策略以及教育訓練之規劃參考。 |
| 英文摘要 | The study focuses on discussing Japanese business travelers' perceptions about the service quality of Taiwan business hotels regarding a cultural difference perspective. The study uses two qualitative methods: in-depth interview and observational to col1ect data. The perceived service quality of Japanese business travelers is analyzed. This study contributes to understanding how Japanese business travelers perceive Taiwanese business hotels' service quality. In addition, this qualitative study provides a deeper insight to interpret the Japanese business travelers' hotel consumption behavior. Finally, the hotel industry in Taiwan is also benefited through this study because the managers can understand why Japanese business travelers appreciate or not their service, and this will be very helpful for improving their service quality, job training, and marketing strategy planning. |
本系統中英文摘要資訊取自各篇刊載內容。