頁籤選單縮合
題名 | 宜蘭地區金柑產銷現況調查與分析=Investigation and Analysis on Production and Distribution of Kumquat in Ilan |
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作者姓名(中文) | 陳素瓊; 張允瓊; | 書刊名 | 宜蘭大學生物資源學刊 |
卷期 | 8:1 2012.07[民101.07] |
頁次 | 頁59-62 |
分類號 | 435.331 |
關鍵詞 | 宜蘭; 金柑; 種植面積; 產值; Ilan; Kumquat; Production area; Production value; |
語文 | 中文(Chinese) |
中文摘要 | 本調查針對宜蘭縣金柑重要產區進行生產資料蒐集,並分析金柑於不同銷售通路之銷售績效。調查結果顯示,金柑之實際栽培面積逐漸縮小中,其重要因素包括果農老化,果品價格低落、採收成本過高及中盤聯合壟斷等。金柑於不同通路上銷售,其價格及利潤差異極為明顯。因此確保穩定合理之收購價格及訂定多元行銷策略,並鼓勵加工果轉型鮮果生產,為未來宜蘭金柑產業經營及永續發展之重點。 |
英文摘要 | The investigation focused on data collection of kumquat in the major production area of llano Data of different sales distribution were analysed to determine the sales performance. It was obvious that the production area of Ilan kumquat is decreasing rapidly for the labor's ageing, depressed fruit price, extra harvest charge and monopolized the market of specific wholesalers. The price and profit of kumquat fruit were obviously influenced by different sale distribution channels. Several aspects should be emphasis on future development and sustainable management of kumquat industry in Ilan which includes the assurances of reasonable purchased-price, multiple marketing strategies, and encouragements of fresh fruit production to promote the fruit value. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。