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題名 | 應用儒家消費思維探討當代零售商之經營策略=Exploring Contemporary Retail Strategies from a Confucian Perspective |
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作者姓名(中文) | 陳麗貞; 黃寶祚; 黃文瀚; | 書刊名 | 人文社會學報. 國立臺灣科技大學 |
卷期 | 8:3 2012.09[民101.09] |
頁次 | 頁217-231 |
分類號 | 496.34、496.34 |
關鍵詞 | 孔孟荀消費行為; 世代行銷研究; 前瞻倫理消費策略; Consumer behaviors in Confucianism; Study of generation marketing; Forward-looking ethical consumerism strategies; |
語文 | 中文(Chinese) |
中文摘要 | 今之消費分眾探討與對消費正反意見離異大之時代背景,我們在先秦時期的孔孟荀消費思想,就看到類似之論辯範例。鑑於此,本文以宏觀消費為「研究核心」之實物分析程序,試圖重新佈建得儒家孔孟荀之消費思想架構,解析得古今不同的消費迷失源由,期望對於當代過於自信、奢豪才是王道的消費迷惑,提供未來經營良策。 |
英文摘要 | Discussions on the issues of consumer niches and debates on the polarized viewpoints of consumerism in contemporary times have, in fact, come a long way, since such dialectics have also been found in the Confucian thinking of consumerism occurring in the proximity of the Pre-Qin Era. To explore deeper into this subject, this research attempts to reconstruct the framework of consumer thinking in Confucianism through the procedures of Real Analysis. The core of this research is macro consumerism and analyzes the myths of consumerism in the past and present. This research is expected to provide management strategies for the businesses marketing in the contemporary era of over-confident, extravagant consumerism. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。