查詢結果分析
來源資料
頁籤選單縮合
| 題 名 | 大學文化創意園區之發展策略探討--以國立臺灣藝術大學為例=Investigating the Developing Strategies of University's Cultural and Creative Park--A Case Study of National Taiwan University of Arts |
|---|---|
| 作 者 | 黃美賢; | 書刊名 | 教育資料與研究 |
| 卷 期 | 105 2012.05[民101.05] |
| 頁 次 | 頁91-121 |
| 專 輯 | 文創教育 |
| 分類號 | 525、525 |
| 關鍵詞 | 文創教育; 文化創意園區; 產學合作; 國立臺灣藝術大學; 文化創意產業; Cultural and creative education; Cultural and creative park; Industry and academy cooperation; National Taiwan University of Arts; Cultural and creative industry; |
| 語 文 | 中文(Chinese) |
| 中文摘要 | 文化創意產業為當今全球許多國家競相發展的經濟型態,高等教育為培育專業文化創意人才的主力,然而,大學與產業缺乏聯結,卻是教育部所指出當今3 大高等教育問題之一。有鑑於此,國立臺灣藝術大學運用閒置的舊紙廠,於2007 年設立為文化創意產學園區,成為臺灣唯一由大學設立與經營文化創意園區的首例,也成為文創領域產學合作教育的實驗地。4 年來的經營已累積了相當的教育特色與成果,但目前卻面臨了經營上的困境。因此,極有必要重新檢視目前園區情勢與規劃未來的發展策略。本文的研究目的在於探討大學文化創意園區之發展策略。透過國立臺灣藝術大學文化創意產學園區的個案研究,先以文件分析進行SWOT分析,研擬發展策略的草案,復以兩場焦點團體訪談修正所擬訂的草案,研究結論提出土地建物、產學合作、產品與服務、以及行銷推廣4 方面的16 項發展策略。 |
| 英文摘要 | Abstract The cultural and creative industry has been the main global economic focus today. Higher education is paramount to cultivating professional creative talents. However, a major problem, as indicated by the ROC Ministry of Education, is the lack of linkage between the university and industry. National Taiwan University of Arts (NTUA) reused a deserted paper mill and established a cultural and creative park in 2007. It is the first and only case of this kind in Taiwan, and also an experimental site for industry academy cooperation. After four years this park has accumulated unique characteristics and educational achievements. But it also faces difficulties of operation. Therefore it is both important and urgent to re-examine the current situation to aid the development and planning of strategies. The purpose of this article is to investigate the development strategies of the creative cultural park of National Taiwan University of Arts. This researcher used SWOT analysis and provided the draft strategies. And then revision was made based on two focus group interviews. The results provided 4 kinds and 16 items of development strategies. Keywords: cultural and creative education, cultural and creative park, industry and academy cooperation, National Taiwan University of Arts, cultural and creative industry. |
本系統中英文摘要資訊取自各篇刊載內容。