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| 題 名 | 參與動機、目標取向與體驗評價之迴歸與類神經網路分析--以樹德科技大學成年禮活動為例=Analysis of the Participation-Motivation, Goal-Orientation, and Experience-Evaluation by Regression and Artificial Neural Network for Coming of Age Activity of the Shu-Te University |
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| 作 者 | 楊翰宗; | 書刊名 | 運動休閒餐旅研究 |
| 卷 期 | 6:4 2011.12[民100.12] |
| 頁 次 | 頁1-18 |
| 分類號 | 990.1 |
| 關鍵詞 | 參與動機; 目標取向; 活動評價; Participation-motivation; Goal-orientation; Experience-evaluation; |
| 語 文 | 中文(Chinese) |
| 中文摘要 | 本研究針對參與者的參與動機、目標取向與體驗評價三項之間關係進行分析探討,並以樹德科技大學之成年禮活動為研究個案,以為主辦單位於後續經營管理該相關活動之方向或內容的參考依據,進而能藉此提升其活動的品質或參與成效。研究中,以2010第六屆成年禮-人生100之活動參與者為研究對象,而研究中以獨立樣本t檢定、相關分析等方法來進行統計分析外,亦討論迴歸分析與類神經網路分析結果之差異情形。研究結果顯示,不同性別活動參與者之參與動機及目標取向均未達顯著差異。然而參與動機愈高者,其樂趣評價亦將愈高;而參與活動者之工作取向如果越高,其對於活動體驗後所感受的挑戰程度普遍較高,然而自我取向則與挑戰評價無關。此外,由研究結果亦可得知類神經網路所建構之網路模式,優於線性迴歸分析所建構之預測力函數。 |
| 英文摘要 | This research probes into the relation of the participant's participation-motivation, goal-orientation, and experience-evaluation, regard the 2010 Coming of Age activity of the Shu-Te University as the case studying. This research results can be a reference for organizer to handle the activity. The analytical methods include independent T-test, analysis of correlation, regression analysis and artificial neural network. The results reveal different sex participant's participation-motivation and goal-orientation has not reached significant difference. The participant's participation-motivation is higher, and enjoyment-evaluation is also higher. The participant's working orientation is higher, and the challenge intensity experienced is also higher after its activity. The result of this study also reveals the prediction function constructed by artificial neural network is better than linearity regression. |
本系統中英文摘要資訊取自各篇刊載內容。