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來源資料
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題名 | 苗栗縣觀光產業發展的策略規劃=The Strategic Planning of Tour Industry for Miaoli County |
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作者 | 黃國敏; 徐耀昌; Hwang, Edward; Hsu, Yao Chang; |
期刊 | 中華行政學報 |
出版日期 | 20111200 |
卷期 | 9 2011.12[民100.12] |
頁次 | 頁59-75 |
分類號 | 992.1 |
語文 | chi |
關鍵詞 | 觀光產業; 策略規劃; 苗栗縣; Tour industry; Strategic planning; Miaoli County; |
中文摘要 | 苗栗縣觀光政策應聚焦為客家文化觀光、營造客家的慢活城市、推動永續觀光聯合。觀光供給面應建構鮮明及層次性遊憩系統、強化環境景觀營造與獎勵、魅力景點的打造以加深觀光印象。觀光需求在國民旅遊市場以發展短期居留之生活旅遊為主打、國際觀光市場以旅客偏好了解與資源配對作客層定位、小眾市場著重於精緻深度生活旅遊。觀光行銷應藉全縣資源整合以分季、分時等主題接力方式辦理,加深遊客對於各鄉鎮的印象、以偶像劇和影視優惠來製造話題、製造限定商品和制度化的包裝審核。觀光服務應推動觀光巴士營運策略聯盟以及觀光消費優惠機制,達到觀光無縫接駁的目標、建構導覽解說和評鑑制度、與其他縣市以及境內旅遊業者採區域旅遊產業聯盟方式。 |
英文摘要 | Tour policy dimension in Miaoli County should focus on the Hakka cultural tour, construct the Hakka slow city, and integrate promotion to support the sustainable tour policy. In terms of tour supply dimension, it should construct a brilliant and gradational tour system, reward the environmental landscape improvement, and construct the charming scenes to upgrade the tour image. In terms of tour demand dimension, it should develop the short stay for the domestic market and superfine life tour for international tour market. In terms of tour marketing dimension, it should integrate the county-whole resources to deepen the tour image, cooperate with the movie and drama circles to bring about the topical subject, and make up the local tour merchandises. In terms of tour service dimension, it should make tour seamless connection by the strategic coalitions of tour buses, and construct the voluntary tour-guide and the appraisal systems. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。