頁籤選單縮合
題名 | 商標權與姓名權的衝突及其解決--以名人姓名商標化為視角=An Economic Analysis of the Solution to Conflict between Trademark Right and Right of Name of Individuals |
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作者 | 錢炬雷; | 書刊名 | 澳門理工學報 |
卷期 | 14:3=43 2011[民100] |
頁次 | 頁153-163 |
分類號 | 584.1414、584.1414 |
關鍵詞 | 商標權; 姓名權; 公開形象權; Trademark rights; Rights of name of individuals; The right of publicity; |
語文 | 中文(Chinese) |
英文摘要 | In market economies there are frequent conflicts between trademark rights and the rights of individuals concerning their names, mainly involving cases of personal name trademarks. A personal name trademark is a trademark which uses the name of an individual, usually a celebrity. The existing mechanism for solving conflicts involving personal name trademarks in China leaves much to be desired. It is proposed in this paper that the right of publicity should be introduced into China so that an individual’s rights to his name, in particular with respect to celebrities, may be better protected. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。