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題名 | 國中生價值觀對旅遊類型偏好之影響--以城市觀光和鄉村旅遊為例=The Influence of Junior-High-School Students' Personal Values on the Preferences of Travel Types--Urban and Rural Travels |
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作者 | 高立學; 凃偉城; Gau, Li-shiue; Tu, Wei-cheng; |
期刊 | 鄉村旅遊研究 |
出版日期 | 20131200 |
卷期 | 7:2 2013.12[民102.12] |
頁次 | 頁41-57 |
分類號 | 992.8 |
語文 | chi |
關鍵詞 | 城市觀光; 鄉村旅遊; 價值觀; 邏輯斯迴歸分析; Urban tourism; Rural travel; Value; Schwartz; Logistic; |
中文摘要 | 本研究發展城市觀光和鄉村旅遊特色量表,分為空間設施、環境資源、生活文化三個構面。調查國中生於戶外教學偏好城市觀光或鄉村旅遊,和個人價值觀的關係。研究方法為詢問219位國中生喜歡到城市觀光還是鄉村旅遊,對於兩者的喜好和重視程度,受訪者 並回答40個價值觀分別在其日常生活中的重要性。根據對於城市觀光或鄉村旅遊偏好和喜歡程度的回答,將受訪者分成偏好城市觀光85人(城市族)、偏好鄉村旅遊105人(鄉村族)(23人沒有差異、4人填答不完整、2人回答不一致)。結果顯示鄉村旅遊較受歡迎,城市觀光和鄉村旅遊特色量表信、效度可以接受。向前逐步二元邏輯斯迴歸分析顯示,「權力」價值觀類型預測城市觀光、「普世性」預測鄉村旅遊。 |
英文摘要 | This study developed a scale measuring the perceived importance of characteristics of urban and rural travel with three dimensions: Space and facilities, environmental resources, life and culture. Using this scale, this study investigated the relationships between personal values of junior high school students and their selection for outdoor studies of urban or rural travels. A survey was conducted to ask 219 middle school students about their preferences to urban or rural travels for out-classroom activities and their perceived importance in features of urban and rural travels. Respondents also rated the importance of 40 personal values in their daily lives. Based on the preferences to urban or rural travels, participants were divided into two groups: 85 people in the urban group and 105 people in the rural group (23 respondents with indifferent preference, 4 with missing data and 2 with inconsistent answers). Results showed that generally the rural travel had higher preference than the urban travel. The scale of perceived importance of travel's characteristics was reliable and valid. The analysis of binary logistic forward stepwise regression showed that the "power" value type predicted the urban travel whereas "universalism" value type predicted the rural travel. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。